Japanese consumers are so passionate on tea and it’s a way of life in this wonderful island. One might call Japan as “The Island of Green Tea”. Surprisingly Japan is also the world’s latest RTD Iced tea market. Kirin (https://www.kirinholdings.co.jp/english/) is probably the largest and most reputed RTD Tea manufacturer in Japan. Kirin has penetrated in to many other nations as well. This firm’s Australasian body Lion has recently bought New Zealand’s Teza Iced Teas (http://www.greenstonedrinks.com/teza-iced-teas/) with the intention to grow its non-alcoholic beverage portfolio.

As FOODBEV Media (https://www.foodbev.com/) had reported, Teza Iced Tea founded by Greenstone Drinks Company is crafted with real brewed organic leaf tea, fruit juices and botanicals. Teza offers flavours like feijoa and lime blossom, lemon and mandarin, and peach and passionflower.

Drinks Collective general manager Stefan Gray mentioned: “The iced tea market is in strong growth globally so we’re incredibly excited to welcome Teza Iced Teas into the Drinks Collective. The brand’s premium offering complements our existing range nicely and will help us deliver greater choice and convenience for consumers across more social occasions. We’ll be leveraging our networks to make the brand more readily available nationwide.” He added further: “I think typically people associate Lion with alcohol products and don’t realise what an amazing non-alcoholic beverage offering we have – from coffee and juices to low-sugar sodas and kombucha. We have big plans to grow the Drinks Collective as part of our commitment to meeting the evolving world of sociability and by 2025 at least 10% of Lion’s sales will come from our non-alcoholic range.”

Teza founder Joe Gehrke said: “We created Teza when we moved home from our stint in the UK. We noticed a real gap in the market for a premium, more natural iced tea offering and are proud of the growth we’ve achieved for the brand so far, including Australia, Japan, and South Korea.

Lion’s Drinks Collective will take 100% control of Teza brand and associated assets, with the founders, Joe Gehrke and Daphne Raj, living in Australia where they are focused on uplifting Greenstone Drinks Company. But they will still be involved in the brand via an agreement which will see them distribute Teza for Lion in the Australian market through Greenstone.

When it comes to Teza Iced Tea bottle, it’s clearly mentioned that the manufacturer has used real brewed organic tea. But it would be better, if they can just mention tea types like Black, Green at the front for better transparency. Anyway they have mentioned the tea type in the description.

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

1.Original Post: https://www.foodbev.com/news/kirins-lion-buys-teza-iced-teas-to-grow-non-alcoholic-portfolio/

2.About Kirin: www.kirinholdings.co.jp

3.About Teza: http://www.greenstonedrinks.com/teza-iced-teas/