Even though North America (Mainly USA & Canada) is a coffee dominating market, Tea is slowly gaining her momentum thanks to health and wellness trend among younger generation. North American Tea lovers prefer to enjoy their tea in cold form. Ready to Drink (RTD) segment dominates the North American tea market. But even bottled tea can’t avoid emerging health and wellness trend. Pure Leaf Tea is one of the most reputed RTD Tea brands in the US. As PR Newswire had reported, In addition to a 60-second TV advertisement currently on-air narrated by Amy Poehler (produced by DDB), Poehler also worked with Pure Leaf to launch a light-hearted digital series titled, Once Upon a No, which reimagines classic fairy tales to show how the word “no” can be beautiful. The series was directed by Poehler’s friend and former co-star, Rashida Jones, and debuts today in honor of National Tell a Fairy Tale Day. Out of home advertising and in-store retail amplifications will also cleverly depict the campaign message.

Pure Leaf Tea unveils its first-ever purpose-driven campaign: “No Is Beautiful.”  The campaign is derived from and celebrates the way Pure Leaf embraces the word ‘no’ when brewing iced tea. The brand says no to artificial flavors, no to tea powders and concentrate, and no to anything that doesn’t make Pure Leaf taste better. “No Is Beautiful” aims to inspire people to say “no” to the things that do not matter in tea and in life, so they can say “yes” to more of the things that do. 

“There are times when I love the power of no, so of course I was happy to be part of this campaign when Pure Leaf shared it with me,” said actor and producer Amy Poehler.

Latest findings by Pure Leaf Tea reveals that always saying yes and over-committing is a major problem, where almost 70% of both men and women revealed feeling some pressure, especially in their professional lives. This burden is leading to unprecedented stress, particularly for women, half of whom revealed that they don’t feel empowered to say no to things in their professional lives, while only a third (34%) of men share the same sentiment. Almost all women, 85%, agreed that taking on too many tasks negatively affects their quality of life and 86% agreed that being able to simply say no to more undesired asks would feel liberating.

In celebration of “No Is Beautiful” and Once Upon a No, fans are also invited to rewrite and imagine their own fairy tale for a chance to win an illustrated version, and a once-in-a-lifetime fairy tale adventure.  For official details and rules, visit www.OnceUponANo.com.

Pure Leaf will continue to partner with like-minded ambassadors like Poehler, including bestselling author of Fair Play, Eve Rodsky, to amplify the campaign message and offer resources for time management and prioritization.

The word “No” is not always ugly. There are certain instances that we have to say say no to injustice, Cruelty etc. As tea lovers it’s always wise to say no to artificial sweeteners, additives, concentrates etc.

Learn More About The Campaign: https://onceuponano.com/

More About The Company: https://www.pureleaf.com/us

View Latest Tea News + Articles: https://www.teawithnipun.com/

References

1. Original Post: https://www.prnewswire.com/news-releases/amy-poehler-and-pure-leaf-iced-tea-teach-us-the-art-of-no-ing-with-a-new-purpose-led-campaign-301011715.html
2. Company Website: https://www.pureleaf.com/us