Tea is the most popular beverage in the world after water. Recognition of small businesses is so important for the betterment of tea industry. There is always an opportunity for these small players to grow and become global giants like Lipton, Twinnings, Sara Lee, Tetley etc someday. By the way, Questex, organizer of the World Tea Expo, has launched a ‘Tea Tycoons’ which is a new programme to recognize emerging small businesses producing innovative products for the world tea industry.

Three winners will be declared for categories which include:

• Innovation (dynamic, new idea, method, or device that demonstrates clear value for tea industry);
• Green/Sustainability (focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs);
• Unique Customer Engagement (the company creates a fresh approach to client relationship with its customer base to foster brand loyalty and awareness).

To qualify as a Tea Tycoon, Business organizations must:

• Be a new business, brand, product or innovation related;
• Have less than two years in business;
• Employ less than 10 employees;
• Cannot be owned or funded by a large corporation;
• Must not have exhibited previously at the World Tea Expo.

All stage 1 submissions must be entered by 15 January 2021 at 11:59PM EST.  

This will be a three-stage process:

• Stage 1 – Submit a written application – reviewed by World Tea team.
  • 27 applications will be selected for stage 2
• Stage 2 – If selected, companies will be notified by 29 January 2021 to submit a video no longer than two minutes about the new company/brand/product/innovation.
  • Nine finalists will be chosen to present to the judges on 15 March to compete for three winner’s prizes. The deadline to submit the video is 12 February 2021.
• Stage 3 – Three winners will be chosen by World Tea judges and announced on 15 March 2021 during the Tea Tycoons Session, part of the World Tea Virtual Summit: Strategies for Success.

This is a wonderful opportunity for all tea related small businesses to be recognized for their great work.

To apply for the Tea Tycoons programme, click here.

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References

1. Original Post: https://www.worldteaexpo.com/teatycoonsubmit
2. Tea & Coffee Trade Journal: https://www.teaandcoffee.net/news/25991/applications-open-for-tea-tycoons/