Even though North America is dominated by coffee, tea is emerging thanks to health and wellness trend specially among younger generation. More than 75% of North American tea market is for Ready-to-Drink (RTD) iced tea. With this background Canada based beverage manufacturer BevCanna Enterprises has lined up the launch of a new range of cannabis-infused iced teas as per the report of FOODBEV MEDIA. Cannabis is an illegal drug in many nations all around the world. Anything with limits is certainly beneficial to the body. For instance, 6 cups of tea per days (Considering caffeine and other alkaloids) is the recommendation for a healthy individual. But I must tell you that the limit for cannabis has to be very low. Here my intention is not to promote drugs, but to make tea lovers aware on latest developments in the sector.

The “easy-drinking” Grüv Beverages line will be available in North America in two variants namely,

1. Matcha Green Iced Tea

2. Ginger mint herbal iced infusion.

These 2 products have been developed in response to BevCanna’s recent North America-wide consumer study, which focused on product and consumption preferences within the cannabis-infused beverage sector.

As Emma Andrews, chief commercialization officer at BevCanna mentioned “Iced tea was among the top five performing concepts, among 25 product concepts tested,”

Emma added further “We are also choosing to launch this brand with a balanced THC and CBD profile (1:1 ratio), in order to provide consumers with a mild, yet effective cannabis experience.”

Grüv Beverages is going to be one of the first brands launched by BevCanna in the US. In Canada, the drinks will go on sale following the legalization of cannabis-infused products in October 2019.

BevCanna will commercialize a 355ml ready-to-drink beverage, with 5mg of Tetrahydrocannabinol (THC) and 5mg of Cannabidiol (CBD) infused in an alkaline spring water base.

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References

1.Original Post: https://www.foodbev.com/news/bevcanna/

2.Company Website: https://www.bevcanna.com/