Even though tea is the most loved beverage after water, continuous innovation is so vital for the betterment of the industry. In the mean time, Carlton & United Breweries has introduced their latest Victoria Bitter tea in Australia ahead of this year’s Ashes cricket series.

As FOODBEV MEDIA had reported, Limited-edition VB Tea been crafted with the use of Victoria Bitter’s Super Pride Hops and black tea leaves, and has been formulated as the accompaniment for cricket lovers staying up to support on Australia as they take on England. 

Available to purchase online through Victoria Bitter’s merchandise store, the tea is said to feature the aroma, flavour and taste of Victoria Bitter matched with the qualities of a premium cup of tea.

Victoria Bitter’s marketing director Chris Maxwell mentioned: “We know how much Australians love cricket, and the long hours and sleepless nights they put themselves through whenever there’s a series in the UK.

Maxwell added further “So, we wanted to reward their hard work in supporting Australia by creating the perfect alternative to English breakfast to sip on, as we go to battle with the Poms in what’s sure to be a hard-fought series. After all, there’s no time to snooze – especially if the Poms are losing.”

“So, we wanted to reward their hard work in supporting Australia by creating the perfect alternative to English breakfast to sip on, as we go to battle with the Poms in what’s sure to be a hard-fought series. After all, there’s no time to snooze – especially if the Poms are losing.”

It’s always worth thinking beyond boundaries to make tea more popular among global community. Stay with us to learn more on latest developments in the world of tea.

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References

1.Original Post: https://www.foodbev.com/news/carlton-united-breweries-launches-limited-edition-vb-tea/