Ceylon Tea coming from the resplendent island nation, Sri Lanka is recognized for her well balanced tasting profile by tea connoisseurs all over the globe. Sri Lanka Tea Board is the government body which is responsible for international promotion of Pure Ceylon Tea. As Daily FT had reported, The Sri Lanka Tea Board (SLTB) celebrated the International Tea Day which felt on 21 May. Sri Lanka Tea Board and Ceylon Tea experts were present at celebrations of International Tea Day 2021 celebrations – Sofa Summit (Canada), FAO/IGG Tea Group, Global Summit (India) and International Tea Day Initiative for Tea Industry Development (China) as well as at “Ceylon Tea Evening” organized by the Consulate General of Sri Lanka in Melbourne

SLTB Chairman, Mr. Jayampathy Molligoda and Mr. Dilhan Fernando from Dilmah Tea spoke at International Tea Day 2021- Sofa Summit (Canada). The seven regional flavours of Ceylon tea were also celebrated in Melbourne, Australia on International Tea Day, in a special “Ceylon Tea Evening” organized by the Consulate General of Sri Lanka in Melbourne. The Australian Tea Masters CEO made an arrangement of Sri Lankan regional tea flavours and a tasting session while introducing the seven single origin regional teas of Sri Lanka. The presence of the former Sri Lanka national cricket captain Tilakaratne Dilshan enhanced the visibility and glamour of the tea evening.

SLTB mentioned many tea producing countries were celebrating a tea day of their own, some categorized as Black Tea Day and some classified as Green Tea Day depending on the importance to each industry. The day was vary from nation to nations. Sri Lanka and India used to celebrate on 10 December. However with the initiative of China who is making huge strides in the World Tea Industry, United Nations General Assembly declared 21 May as the International Tea Day. The Food and Agricultural Organization Inter Governmental Group (FAO/IGG) supported this new idea of China to consolidate the date. The year 2020 is going to be the first occasion to celebrate the International Tea Day. 

The reason for International Tea Day celebrations and creating a popular platform is multi-fold as explained below:   

1. The revenue generation from tea industry in most of the producer nations is significant and rather prominent 

2. Due to its labour intensive nature, a large working population is directly dependent on the tea industry of many countries. Therefore, the social impact is tremendous 

3. Even the affiliated supporting industries such as banking, shipping, printing, packaging, courier service, insurance etc. relies heavily on the tea industry of many manufacturing nations

4. In large tea producing and exporting countries, the success and failure of the industry has a major bearing on the ruling Government and could even change an election decision 

Sri Lanka tea industry wishes to recognise few vital characters and crucial segmentation to pay tribute for the invaluable service and enormous sacrifices made to raise the popularity and perceived quality parameters to stardom:

• The sweat of the toiling workers is the green gold which ultimately serves the connoisseur to his or her satisfaction 
• The tea stains on the fingers of the pluckers tell an unknown story which is unlimited in value 
• A great story on uplifting women’s empowerment from birth to death 
• Reliability, consistency and sustainability is the forte of the Sri Lanka Tea Industry now boasting of a 153-year heritage. These unique pillars have been the backbone of the island nation’s economy for many years 

There were many celebrations around the globe to honour world’s most consumed beverage after water.

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References

1. Main Source: http://www.srilankateaboard.lk/index.php/component/k2/item/239-sltb-celebrates-international-tea-day-today
2. More Information: Sri Lanka Tea Board’s Official Face Book Page