Sri Lanka Tea Board, the government body responsible for Pure Ceylon Tea promotion participated World Food Warsaw, 2019 exhibition held from 7th to 9th March, 2019 in Warsaw. With the assistance of Sri Lanka Embassy in Warsaw, Sri Lanka Tea Board organized a Ceylon Tea Pavilion to showcase Pure Ceylon tea.

World Food Warsaw Exhibition is one of the largest Food trade fairs held annually in Poland. This year’s fair featured around 300 exhibiting companies presenting a wide range of products  – from alcoholic and non – alcoholic beverages to frozen food, canned goods, fresh products,  sweets and pastries, food additives, food supplements, organic products and baby food.

The Sri Lanka pavilion was ceremonially opened by Sri Lanka’s Ambassador to Poland His Excellency C.A.H.M Wijeratne. Traditional oil lamp was lit by the Ambassador and the representatives of the visiting Sri Lankan companies. Damro Tea (PVT) Ltd won the Gold medal for the best beverage in the drinks sector at the fair. This achievement really reflects the superiority of Finest Pure Ceylon Tea !

About Sri Lanka Tea Board

Vision
Positioning “Ceylon Tea” as the most preferred beverage in the global market. 

Mission
Committed to sustainable development and promotion of the Sri Lanka tea industry,satisfying the needs of the stakeholders. 

Activities:
Sri Lanka Tea Board is the apex government body responsible for development and promotion of tea industry in Sri Lanka. 

Organization
Head Office – Chairman/Director General Tel: 0094-11-2508991 Fax: 0094-11-2589132 
Activities: 
Resposible for overall planning,direction,co-ordination and supervision of activities of the Board as defined in the Sri Lanka Tea Board Law No.14 of 1975,Tea Control Act No.51 of 1957 & Tea (Tax & Control of Exports)Act No.16 of 1959. 

Tea Commissioners’ Division
Activities: 
Regulatory functions in respect of tea cultivation,manufacture,adaptation of quality standards,operation of tea factories,green leaf suppliers,factory development etc. 
The regulatory functions are carried out through seven regional offices located in Galle,Matara,Matugama,Gampola,Hatton,Bandarawela & Ratnapura. 

Tea Exports Section
Activities: 
All regulatory functions connected with disposal of made tea,warehousing,packing,exportation& importation of tea. The registration of Tea Trade Members,tea brands,authorization of export/import/re-export & monitoring of minimum quality standard of ISO 3720 at point of pre-auction and pre-shipment etc. 

Tea Tasting Unit
Responsible for examination of quality of tea in respect of ISO 3720 minimum quality standard & reference standard of Lion Logo identified tea brands & examination of other origin teas imported into Sri Lanka through an independent expert panel of Tea Tasters prior to sale/import & export of Ceylon Tea. 

Tea Promotion Division
Promotion of Ceylon Tea locally & internationally. Media advertising,participation at international Food & Beverage Fairs,Brand Promotion Schemes,Generic Promotion with the assitance of overseas Tea Promotion Officers & Commercial Officers attached to Sri Lanka Missions abroad. Liaison with International Tea Councils & Tea Associations,Intergovernmental Group on Tea of FAO etc. Providing tea market information,local tea promotion & registration of Ceylon Tea Lion Logo mark & Geographical Indications of Ceylon Tea and seven Agro-climatic regions of Sri Lanka.  

Analytical Laboratory
Resposible for testing & issuing of certificates for tea on ISO 3720 minimum quality standard,Chemical,Pesticide & Microbiological quality parameters. 

Statistics & Information Technology Unit
Collection,analysis & dissemination of statistical information related to tea land extent,number of tea factories,tea Production,exports,imports,re-exports,tea auction prices & global tea market information. Publishing of monthly and annual statistical bulletins and overseeing the automated system of the organization. 

Library
A significant collection of tea related literature is available at the library. 

Tea Sales Centre
Flag bearer,SLTB range of tea packs & selected private sector tea brands are sold at the Tea Sales Counter of Sri Lanka Tea Board. 

Ceylon Tea Museum
Established in 1998,Ceylon Tea Museum located in Kandy projects the proud history of tea industry in Sri Lanka & its contribution to the Sri Lankan economy. 

More About Sri Lanka Tea Board: http://www.pureceylontea.com/

View More Latest Tea New + Articles: http://www.teawithnipun.com/

References

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