When it comes to the trade in Europe, ethical claims (environmental / social welfare) play a vital role since European consumers are so keen on these matters. They always appreciate sustainable / environment friendly products as well as manufacturers who sacrifice their profits on those area. Clipper Tea, a well reputed British tea brand is one of those. Anyway, there are criticisms on the real contribution of these non-profit organizations towards making a better future for farmers. But According to Fairtrade ( https://www.fairtrade.net/) claim, it gives an opportunity for consumers to minimize poverty through their every day shopping.

According to Wessanen UK Clipper Teas was the first ever UK tea to carry the Fairtrade mark 25 years ago, and today is the world’s largest Fairtrade tea brand. Being one of the leading Fair-trade brands, Clipper Tea has assisted to establish the standards for ethical / sustainable tea production in growing countries. Fairtrade not only supports fair wages, but also it provides a fund called the Fairtrade Premium which growers can invest back into their communities – Clipper has contributed over £4m to the Premium since it began 25 years back.

Rebecca Vercoe, Clipper Teas Brand Controller says “We know that Clipper’s tea drinkers care deeply about who picks their tea and the many small ways they can do good in this world”. She added further, “We’ve always been committed to tea that is natural, fair and delicious so you can be rest assured that not only will it taste great, but it’s made in harmony with nature and helps to improve the lives of the people who pick it.”

Clipper Tea was initiated in 1984 in a Dorset kitchen by a tea-obsessed husband and wife team. The couple wanted to share their love of great tea with a promise of ethical sourcing and natural production. 

Read More About Clipper Tea: https://www.clipper-teas.com/

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

1.Original Post: https://wessanenuk.pr.co/171412-clipper-celebrates-25-years-of-fairtrade-tea

2.Company Website: https://www.clipper-teas.com/