Tea is the most consumed beverage in the world. But still continuous innovation and addressing convenience factor are key drivers in modern day marketing. As Tea & Coffee Trade Journal had reported, Fuze Tea’s carton packs in the Dutch market are now being manufactured more sustainably using 100% ethically sourced materials, which are 95% linked to plant-based raw materials. Fuze Tea owned by Coca Cola is the first brand in the iced tea segment to move in to more sustainable carton packs by using SIG’s carton packs with the innovative SIGNATURE packaging material.

Ninety five percent of this carton pack is linked to plant-based raw materials like paperboard manufactured with renewable and sustainably sourced wood and polymers linked to wood-based tall oil, a residue extracted from wood in the paper making process. Other than that, all three main materials are certified as 100% ethically sourced. The paperboard is FSCTM-certified, the polymers certified via an independently certified mass balance system and the aluminium certified by the Aluminium Stewardship Initiative (ASI). The closure is linked to plant-based polymers, too. An independent lifecycle assessment demonstrates that SIGNATURE minimizes the carbon footprint of carton packs.

Coca-Cola European Partners has the aim of becoming climate-neutral across the entire value chain by the year 2040. Over the past decade, Coca-Cola European Partners has already minimized company’s CO2 emissions by 30% through initiatives in the areas of transport, cooling, production and packaging. For the decade, the target is to minimize emissions by another 30%.

Joris Hendriks, director, commercial development at Coca-Cola European Partners Netherlands, commented: “Sustainability is at the heart of Fuze Tea. Of course, this applies not only to the ingredients of Fuze Tea itself, by only purchasing Rainforest Alliance certified tea and by using the method of preparing infused tea, but also when looking at the packaging. Fuze Tea is available in a variety of packaging solutions, from aseptic carton packs, PET bottles made from 100% recycled plastic rPET and cans to returnable glass bottles. We always look for the most suitable packaging and the most sustainable solution available for any purpose of use.”

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References

1. Main Source: https://www.teaandcoffee.net/news/27058/coca-colas-fuze-tea-switches-to-sigs-sustainable-carton-packs/
2. Company website: https://www.coca-colacompany.com/brands/fuze-tea