Tea was first grown commercially in Sri Lanka (Ceylon) by the Scottish planter James Taylor in 1867. Eventually Ceylon Tea became one of the finest tasting teas in the world thanks to her overall, well balanced tasting profile with ideal strength, body, aroma and flavour. Tea lover all over the globe grabbed Ceylon Tea with both hands. No exception in Ukraine as well. By the meantime, As Sri Lanka Tea Board had reported, Silpo – Sri Lanka is the first-ever Sri Lanka featured mall in the world and provides unrivalled Ceylon tea shopping facilities and Sri Lankan experience. Fozzy Group is one of the biggest trade industrial groups in Ukraine and one of the most reputed Ukrainian retailers, with over 500 outlets all around the nation and slipo was established in 1998. The group sells food and household products through its Silpo supermarkets chain and Le Silpo.

The Sri Lanka Tea Board delegation and Silpo Food LLC met each others during tea board’s official visit to Ukraine last year and following discussions between both parties, the Silpo supermarket chain of Fozzy Group has suggested this concept to promote Ceylon Tea by setting-up a Sri Lankan featured shopping mall in greater Kiev under the Silpo supermarket chain.

Sri Lanka Tea Board established a separate area for Ceylon Tea at the mall and it’s offering details of Ceylon tea growing regions and lion logo, Ceylon tea dyed face mask and most importantly tea tasting. This featured mall offers customers a wide variety of Ceylon Tea signature brands packed in Sri Lanka with Lion Logo.

Ms. Pavithri Peiris, Director Promotion at Sri Lanka Tea Board says “Degustation sessions and Educational Programs will be started in 2021 due to the pandemic situation in Ukraine. She also said that SLTB was planning to roll out the Ceylon Tea promotional Campaign in Ukrainian by early next year and the promotions would be conducted three ways, targeting Key Opinion Leaders (KOLs), public relations and search engine optimization.

Sri Lanka Tea Board is also planning to conduct promotional and branding activities for Ceylon Tea at this shopping Mall and some of the identified outlets of Silpo Supermarket Chain such as degustation in every week, category Branding and Placement for Ceylon Tea brands, Shelf-Talkers with-Lion Logo, educational programs about Ceylon Tea, Tea Ceremonies and Ceylon Tea competition and winners will visit Ceylon Tea plantations. The Tea Board is coordinating these activities with Ms. Olesia Oliinyk, Import Manager of Silpo Food LLC.

Learn More About Ceylon Tea: https://www.pureceylontea.com/

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

1. Main Source: http://www.srilankateaboard.lk/index.php/component/k2/item/219-first-ever-silpo-sri-lankan-featured-supermarket-mall-opens-in-greater-kiev-ukraine-by-fozzy-group-joint-with-sri-lanka-tea-board
2. More Information: http://www.ft.lk/agriculture/First-ever-Sri-Lanka-featuring-mall-opens-in-Kiev-Ukraine/31-708042