First Time in History, Sri Lanka Tea Board Organized An Exhibition In Belgium
Ceylon Tea coming from the resplendent island nation, Sri Lanka is recognized for her well balanced tasting profile by tea connoisseurs all over the globe. Sri Lanka Tea Board is the government body which is responsible for international promotion of Pure Ceylon Tea. The Sri Lanka Tea Board participated at the HORECA Expo 2019 in Ghent, Belgium, from 17th to 21st November 2019.
The Sri Lanka Mission in Brussels, Belgium facilitated this participation. The pavilion was declared opened by H. E. Grace Asirwatham; Ambassador of Sri Lanka to Belgium, the European Union and Luxembourg.
The Embassy had also organized business matchmaking meetings for Sri Lankan participants at the Exhibition to expand their contacts and find new buyers for Ceylon tea. This was the first time Sri Lanka has participated at an expo in Belgium to promote Ceylon tea.
Belgium has imported 13 million kgs of tea in 2018 including intra-EU trade, of which Sri Lanka exported 3.6 million kgs. Sri Lanka is the largest black tea exporter to this EU nation. In addition to black tea, flavoured tea, green tea, herbal tea, gift tea and tea syrup were also promoted at the Ceylon tea pavilion, with tea-tasting opportunities provided for potential buyers.
Simply speaking, Pure Ceylon Tea is a Pure Enhancement in A Cup !
Image Credit: Sri Lanka Tea Board
About Sri Lanka Tea Board
Vision
Positioning “Ceylon Tea” as the most preferred beverage in the global market.
Mission
Committed to sustainable development and promotion of the Sri Lanka tea industry,satisfying the needs of the stakeholders.
Activities:
Sri Lanka Tea Board is the apex government body responsible for development and promotion of tea industry in Sri Lanka.
Organization
Head Office – Chairman/Director General Tel: 0094-11-2508991 Fax: 0094-11-2589132
Activities:
Resposible for overall planning,direction,co-ordination and supervision of activities of the Board as defined in the Sri Lanka Tea Board Law No.14 of 1975,Tea Control Act No.51 of 1957 & Tea (Tax & Control of Exports)Act No.16 of 1959.
Tea Commissioners’ Division
Tel: 0094-11-2580182 Fax: 0094-11-2580161
Email: tcd@pureceylontea.com
Activities:
Regulatory functions in respect of tea cultivation,manufacture,adaptation of quality standards,operation of tea factories,green leaf suppliers,factory development etc.
The regulatory functions are carried out through seven regional offices located in Galle,Matara,Matugama,Gampola,Hatton,Bandarawela & Ratnapura.
Tea Exports Section
Tel: 0094-11-2504090 Fax: 0094-11-2584844
Email: exports@pureceylontea.com
Activities:
All regulatory functions connected with disposal of made tea,warehousing,packing,exportation& importation of tea. The registration of Tea Trade Members,tea brands,authorization of export/import/re-export & monitoring of minimum quality standard of ISO 3720 at point of pre-auction and pre-shipment etc.
Tea Tasting Unit
Tel/Fax: 0094-11-2593270
Email: tasting@pureceylontea.com
Activities:
Responsible for examination of quality of tea in respect of ISO 3720 minimum quality standard & reference standard of Lion Logo identified tea brands & examination of other origin teas imported into Sri Lanka through an independent expert panel of Tea Tasters prior to sale/import & export of Ceylon Tea.
Tea Promotion Division
Tel: 0094-11-2583343 Fax: 0094-11-2587341
Email: promotion@pureceylontea.com
Activities:
Promotion of Ceylon Tea locally & internationally. Media advertising,participation at international Food & Beverage Fairs,Brand Promotion Schemes,Generic Promotion with the assitance of overseas Tea Promotion Officers & Commercial Officers attached to Sri Lanka Missions abroad. Liaison with International Tea Councils & Tea Associations,Intergovernmental Group on Tea of FAO etc. Providing tea market information,local tea promotion & registration of Ceylon Tea Lion Logo mark & Geographical Indications of Ceylon Tea and seven Agro-climatic regions of Sri Lanka.
Analytical Laboratory
Tel/Fax: 0094-11-2581576
Email: lab@pureceylontea.com
Activities:
Resposible for testing & issuing of certificates for tea on ISO 3720 minimum quality standard,Chemical,Pesticide & Microbiological quality parameters.
Statistics & Information Technology Unit
Email: stat@pureceylontea.com
Activities:
Collection,analysis & dissemination of statistical information related to tea land extent,number of tea factories,tea Production,exports,imports,re-exports,tea auction prices & global tea market information. Publishing of monthly and annual statistical bulletins and overseeing the automated system of the organization.
Library
Email: library@pureceylontea.com
Activities:
A significant collection of tea related literature is available at the library.
Tea Sales Centre
Tel: 0094-11-2553652
Activities:
Flag bearer,SLTB range of tea packs & selected private sector tea brands are sold at the Tea Sales Counter of Sri Lanka Tea Board.
Ceylon Tea Museum
Tel: 0094-81-3803204
Activities:
Established in 1998,Ceylon Tea Museum located in Kandy projects the proud history of tea industry in Sri Lanka & its contribution to the Sri Lankan economy.
Learn More About Ceylon Tea: https://www.pureceylontea.com/
View More Latest Tea News + Articles: http://www.teawithnipun.com/
References
2.More Info on Sri Lanka Tea Boatd: https://lk.kompass.com/c/sri-lanka-tea-board/lk002573/
