Tea is the most popular beverage in the world after water. But tea industry was always behind its biggest rivalry, Coffee when it comes to innovations. During 5000 years of long history, tea industry had only very few product and technical innovations. Continuous innovation is vital for the betterment of any industry. As Finlays had reported, to assist brand owners tap into health and wellness trends, Finlays is launching The Wellbeing Collection, their new range of premium, natural tea extracts. These extracts in the form of powder are rich in highly sought-after bioactive compounds, adding value to products through consumer association with various wellness benefits.

Extracts in The Wellbeing Collection are created exclusively at Saosa factory situated in Kericho Kenya. Saosa is one of the world’s only tea extraction facilities situated on a tea farm. Saosa situated at tea farming community in Kericho – a perfect place for growing tea. Where the confluence of the Mau Forest, the elevation and the wonderful Kericho mountain water create the unique climatic conditions for tea growing. 

Here, Finlays transforms freshly harvested green leaf into naturally extracted powder and aroma on the same day, manufacturing extracts which are rich in bioactive compounds linked to functional benefits which are in great demand from world consumers.

Being a reputed firm in premium tea extracts with 6 decades of experience in tea extraction, their unique approach means they produce tea extracts which help brand owners unlock opportunities in the health and wellness mega-trend by being:

• Rich in naturally-derived antioxidants that consumers link to health benefits
• Natural and offering clean label claims
• Extracted from fresh leaf, sealing in the true essence of tea other extracts leave behind
• 100% traceable to brand’s own tea farms in Kenya
• Sustainably sourced

Hope Kenyan tea plantations workers will be benefited with this new project.

While appreciating innovations like this, I must tell my dear tea lovers that there is nothing better than a freshly brewed tea pot with loose leaf tea. No matter whether it’s Black, Oolong, Green or White. Just enjoy your cuppa with a great deal of joy. Cheers!

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References

1. Main Source: https://www.finlays.net/tea/the-wellbeing-collection-launch/