Tea is a way of life in Britain. Following Portuguese princess Catherine’s introduction of tea in 1662 AD, this wonderful beverage eventually became the nation’s favorite beverage. Ultimately, tea had the honor of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Even Brits are the ones who commercialized & planted tea in nations like Sri Lanka (Ceylon), India, Kenya etc. Among so many British tea brands, Clipper Tea is highly recognized since it’s the larest Fair-Trade (FLO) tea brand in the world. As Wessanen UK had reported, Clipper Teas has enlisted support from high-profile activist and television presenter, Katie Piper, to highlight the positive impact of ethical tea production in support of Fair-trade Fortnight.

Fair-trade Fortnight runs from Monday 24 February – Sunday 8 March 2020. Women play a vital role in tea production, primarily as pluckers and make up a core part of the team at the Clipper tea estates in India. Fair-trade premiums help them with education and healthcare for their families, training and learning programmes. Fair-trade premiums can also be used to help provide creches for their kids when they’re at work.

Katie Piper will be acting alongside other influential female influencers such as chef, Melissa Hemsley and yogi, Cat Meffan, to share their favourite of Clipper’s 25 Fairtrade impact stories across social media.

Clipper Tea’s 25-year partnership with Fairtrade has had over realms such as school funding, education, healthcare and rural infrastructure in impoverished communities.

Clipper is also going to talk about its dedicated Fair-trade Van to select Waitrose stores, to convey its Fair-trade message directly with shoppers. Over a cup of Clipper’s Fair-trade tea, the B Corp brand will sharing sustainability stories directly with customers as they visit the store.

This renowned organic tea brand will also partner with other pioneering Fair-trade brands such as Percol and White Stuff, in an Instagram competition to win a bundle of Fair-trade products.

Clipper Tea actively helps 114,000 tea producers and their families annually and has contributed more than £2million to Fair-trade projects in the past five years alone.  

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References

1. Original Post: https://wessanenuk.pr.co/186660-katie-piper-helps-to-spread-clipper-teas-fairtrade-fortnight-message/
2. Fair Trade Organization: https://www.fairtrade.net/