Tea is know to be a healthy beverage for generations which provides refreshment and many functional benefits like stimulation (From Alkaloids) and relaxation (From L-theanine), Yes at the same time !. Tea’s application has now gone beyond a beverage. By considering this trend, Nestlé has brought the flavor of Japanese Matcha Green Tea to Europe this spring with their latest Matcha Green Tea chocolate product.

This 4 finger product is available now at retail stores. This is as a result of requests from chocolate lovers to make more innovative KitKat flavors available to consumers outside Japan.

This Green Tea Matcha is inspired by one of the most popular of the 350+ KitKat varieties that have been available in Japan over the years. The brand is a household name there, popular for gifting and with tourists looking for an interesting souvenir. The matcha white chocolate is the most popular flavour of the mindboggling 350-plus KitKat varieties – including cherry blossom, edamame bean and sweet potato – which have been developed for the Japanese market.

Matcha is a traditional beverage made from powdered green tea that has been enjoyed for generations in Japan, often as part of an elaborate traditional tea ceremony. Some good quality Matcha green tea is also produced in Hangzhou area in China. But Japanese one is recognized as the best. In this Green Tea Matcha, it is combined with smooth white chocolate to give a sweet and fragrant flavor.

“From its origins in the United Kingdom in 1935, KitKat has grown in popularity across the globe. Nestlé in Japan has taken KitKat to the next level in the last two decades, with innovative flavor combinations and inspiring special editions. We are excited to bring one of the most iconic Japanese KitKats back home to Europe this year,” said Alexander von Maillot, Global Head of Confectionery at Nestlé.

Branded Green Tea Matcha chocolate for the European market is manufactured in Hamburg, Germany using UTZ-certified (https://utz.org/) cocoa beans and real Matcha green tea from Japan and China. No artificial colours, flavors or preservatives have been added to the product.

The new launch follows on from the introduction of KitKat Ruby in Europe in 2018, to meet the growing demands of consumers who enjoy experimenting with new trends.

Alexander von Maillot added: “The launches of KitKat Ruby and KitKat Green Tea Matcha are further proof of our commitment to our leading international confectionery brand. We have introduced other innovative flavors and premium products to KitKat, KitKat Chunky and KitKat Senses in recent years, and there is more to come!”

The rise of this reputed brand in Japan began in the year 2000 with a strawberry flavor version. In 2004, the ‘Uji Matcha’ was released. With the introduction of a new technology to mix matcha powder into chocolate, the product became a huge hit.

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References

1.Original Post: https://www.nestle.com/media/news/kitkat-green-tea-matcha-flavor-europe

2.More Info: https://www.theguardian.com/food/shortcuts/2019/feb/24/matcha-moment-kitkats-taste-green-tea