While tea is growing in popularity in the US, Colorado based MindFull, Inc. is introducing Gaiam and Vibe, two ready-to-drink (RTD) organic electrolyte tea brands as the first products in their beverage portfolio. Both product lines will launch nationwide in January of 2019 in retail stores as well as e-commerce sites.

This firm was just founded in 2018 and it is focused mainly on creating next generation functional brands for health / wellness and sustainability conscious consumers that will also drive segment growth for retailers. MindFull, Inc. was initiated by Matthew Jimenez. Jimenez has over 2 decades of experience in the organic food sector and has brought hundreds of products to market over multiple categories.

“Our goal with MindFull is to create food and beverage products that offer functional ingredients that better the health of the global market. In addition to being an innovator in organics, we are committed to holistic wellness and will bring products to market that are more sustainable, healthier as well as more focused on the wants and needs of consumers and retailers alike,” said Jimenez, Founder and CEO of MindFull, Inc.

Vibe Teas:

Organic, black teas which are developed with artesian spring water that include naturally-occurring electrolytes and minerals.

• 48 milligrams of naturally-occurring caffeine from USDA-certified organic black tea
• Hydration from naturally-occurring electrolytes
• 1 gram of sugar per carton from organic honey
• 20 calories per 500ml Tetra Pack
• Available in four flavors: Mint, Lemon, Peach and Pomegranate

Gaiam Teas:

Organic, green teas which are developed with artesian spring water that include naturally-occurring electrolytes and minerals.

• 38-42 milligrams of naturally-occurring caffeine from USDA-certified organic green tea
• Hydration from naturally-occurring electrolytes
• 2 grams of sugar per carton from organic honey
• 20 calories per 500ml Tetra Pack
• Available in four flavors: Hibiscus, Lemon, Mint and Pomegranate

Tetra Pack cartons are comprised of up to 70 percent renewable materials (predominantly paperboard and a plant-based cap) and is 100 percent recyclable

This month, Gaiam and Vibe will be available in Whole Foods Market’s 365 stores and Central Market. By March of 2019, Gaiam and Vibe will be available in over 400 stores nationwide.

Learn more about tea and her latest developments: http://www.teawithnipun.com/

References

1.Original Post: https://www.bevnet.com/news/2019/mindfulll-launches-two-organic-tea-brands

2.About Mindfull: https://mindfull.com/