Tea Capsules are growing in popularity with the emergence of vending machines all over the world. This is a tricky subject since the quality of beverage is not always good as traditionally brewed tea. We heard about Teaforia (An award winning Tea vending machine) closure due to it’s failure to make sufficient teas. But Keurig has managed to survive.

By the way, Nestle’s SPECIAL.T and Paris based reputed specialty tea company KUSMI TEA (https://int.kusmitea.com/), are joining forces to introduce a new tea capsule range. The partnership brings together the priceless experience of the two reputed brands in delivering premium quality tea with unique sensory profile to valued consumers.

The new offerings consist of a selection of four famous KUSMI TEA brands: black tea Anastasia, blend of white and green tea White Anastasia, green tea Imperial Label and infusion Be cool.

As of March 2019, this new tea capsule range will be available on the main digital platforms of special-t.com and kusmitea.com and in KUSMI TEA boutiques in Europe.

Catherine Bailly, Business Head of SPECIAL.T said “We are pleased to launch the first tea capsules that combine KUSMI TEA’s ‘savoir faire’ with the tea expertise and patented technology of SPECIAL.T. We are confident that great innovation will ensure our growing success.”

Sylvain Orebi, CEO of KUSMI TEA, said “Whether it is in loose tea format, tea bags or now in capsules, everyone will be able to enjoy KUSMI TEA in their favorite format. We are delighted about this partnership that will bring the best brewing system to the best teas.”

It’s true that there are discussions on sensory quality of tea brewed with capsules. But it’s always good to follow modern consumer trends like convenience while educating tea lovers on the value of enjoying a steaming tea pot with loving ones.

Read the full press release (pdf, 300 Kb)

View More Tea News + Articles: http://www.teawithnipun.com/

References

1.Original Post: https://www.nestle.com/media/news/special-t-and-kusmi-tea-launch-tea-capsules

2.About Kusmi Tea: https://int.kusmitea.com/

3.About Nestle: https://www.nestle.com/