Tea is a way of life in UK. Following Portuguese princess Catherine’s introduction of tea in 1660 AD, this wonderful beverage eventually became the nation’s favorite. Ultimately, tea had the honour of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. As Marketwatch had reported, Upmarket food store Fortnum & Mason has developed a twist on the great British cuppa by tapping a growing trends toward non-alcoholic drinks. This well reputed British company posted a 26% hike in profit on sales, up 12% to £138 million ($178 million) for the 12 months ending July 14.

Demand for company teas increased 11% in the U.K. and it also saw impressive performance in hampers. There was a 300% hike in sales of its Imperial Hamper, a wicker basket filled with alcohol and fine foods that sells for $7,744.

This Non-Alcoholic Sparkling tea is a blend crafted with Ceylon (Sri Lankan) Greenfield organic tea, Chinese Green, Gunpowder Green, Jasmine Green, Darjeeling, Japanese Matcha, Nepalese Jun Chiya, and Chinese Silver Needles.

Kate Hobhouse, chairman of Fortnum & Mason, mentioned: “Ours is a business that celebrates the very best, be it food, drink, joy-giving gifts or indeed experiences. We are a traditional British business with a truly global outlook, and I am proud that people’s appetite for our brand is increasing around the world.”

The business has come a long way since 1707, when builder William Fortnum took a post as footman in Queen Anne’s household and started selling Her Majesty’s half-used candle wax at a profit. He was renting a room from shopkeeper Hugh Mason, and the pair went into business together.

This kind of innovative drinks are so important for the betterment of tea industry.

Learn More About Fortnum & Mason: https://www.fortnumandmason.com/

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

1. Original Post: https://www.marketwatch.com/story/forget-champagne-sparkling-tea-has-sent-sales-soaring-at-the-queens-grocer-2019-11-29?link=MW_latest_news
2. More Information: https://www.fortnumandmason.com/fortnums/fortnums-sparkling-tea