Even though USA is a coffee drinking nation, there were legends like Late Steven Smith, the founder of Tazo tea company, co-founder of Stash Tea Company and Late David Walker, the founder of Walker Tea LLC who foresaw the trend for specialty tea in the US. Tea became a popular beverage in USA thanks to their effort. As a result of emerging health conscious population in the US, Organic tea is gaining in popularity. By the way, As GLOBE NEWSWIRE had reported, Numi Organic Tea, an award-winning social enterprise, founding B Corporation member, and a reputed leading buyer of organic, Fair Trade (FLO) Certified teas and tisanes, named Brian Durkee, Numi’s current President, as the new CEO.

Brian will take on day-to-day leadership of Numi, while Co-Founder Ahmed Rahim will play the role of CVO (Chief Visionary Officer), working closely with Brian and his sister and Co-Founder, Reem Hassani, to set the vision and trajectory of the Company.

About Brian Durkee

He is a 25-year veteran of the natural and specialty food industry who has spent the last 17 of those years at Numi, Brian has been instrumental in the Company’s growth and organizational development. In addition to leading the Numi team and driving overall company strategy and culture, Durkee has managed strategic partnerships, financial planning and execution, sales and marketing initiatives, global supply chain developments, and product innovation. Brian travels abroad frequently and has worked intimately with customers and suppliers from more than 35 countries. He holds an MBA from Saint Mary’s College and a B.S. in Systems Management from the University of San Francisco. Brian is also an Adjunct Professor in the DMBA program at California College of the Arts.

Brian led efforts to push the Non-GMO Project to change its standard on immersion packaging—which includes tea bags. Prior to that, only tea ingredients were included in the standard, allowing manufacturers of GMO-sourced bioplastic tea bags to claim Non-GMO Verification.

In 2007, Brian helped co-create Numi’s Verified Fair Labor certification, a continuous improvement program which ensures fair wages and safe working conditions where Numi’s tea is grown. He also worked with Ahmed Rahim to build OSC’s first Packaging Collaborative in 2013, setting Numi and other natural products brands on a path to bring compostable flexible film to market. Durkee’s focus on creating direct relationships that foster improved standards of living has led to deep and lasting partnerships, ensuring transparency and stability for Numi’s supply chain.

His impact-driven leadership and advocacy will shepherd in a new phase of growth for Numi as it continues its work using business for good and Activating Purpose in the communities it touches. Recent milestones for the Company include the launch of its first compostable tea wrapper, achieving Climate Neutral certification, and mobilizing Numi Foundation for COVID relief—delivering over 350,000 lbs. of fresh produce to Bay Area families in need.

After considering all these contributions, Brian really deserves this CEO position. “Tea with Nipun” would like to take this opportunity to Wish Brian, All The Very Best, Courage and Success Through Out His Career !

Click here…… to learn More About Numi Organic Tea

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References

1. Main Source: https://www.globenewswire.com/news-release/2021/01/26/2164361/0/en/Numi-Organic-Tea-Names-Brian-Durkee-as-New-CEO.html
2. Company Website: https://numitea.com/