Tea is emerging in the North America mainly due to health / wellness trend. By the mean time, Tea brand Percolate is planning to bring small-batch boba, premium loose-leaf teas and other drinks to Hollywood this month. Percolate Tea specializes in the perfect cup, brewing at exact temperatures for a precise length of time depending on the variety of tea used. As you know, even though black tea should be brewed with boiling water, Green teas should be steeped at a temperature around 80 °C in order to avoid bitter extraction. The state-of-the-art Melrose Avenue location dons an expansive tea and espresso bar equipped with 16 glass percolators imported from Japan, with Percolate’s baristas closely monitoring each order to maximize flavor extract and prevent burning.

Also known for its small-batch boba (also known as bubble tea), Percolate uses a slow cooking process and grade-A tapioca to ensure freshness and consistency.

The new store on Melrose Avenue, Hollywood, Los Angeles combines ‘tea with technology’, using self-order kiosks that recall previous customer’s orders to speed up the ordering process and reduce wait times. A third Percolate store in the state’s Los Feliz neighborhood is said to opening for spring 2019.

To celebrate opening day (12 January), the first 100 customers will receive a complimentary medium drink and chance to win reusable KeepCups with metal boba straws.

Tea service sector (tea serving places) seems emerging in the North America while loose tea sellers like Davids Tea are running their operation at a loss. Even Teavana outlets were closed about a year ago. But Teavana brewed tea is still serving at Starbucks outlet. So tea serving business is something that North American Tea passionates should keep under the radar.

References

1.Original Post: https://www.teaandcoffee.net/news/21699/percolate-tea-arrives-in-hollywood/

2.Company Website: /https://www.percolatetea.com/