PG Tips Claims That The Brand is ‘Plastic-Free’ as Unilever Completes Removal of Overwrap

Tea is the most popular beverage in the world after water. Tea is a way of life in UK. Following Portuguese princess Catherine’s introduction of tea in 1660 AD, this wonderful beverage eventually became the nation’s favorite. Ultimately, tea had the honour of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Twinings, Yorkshire Tea, Tetley, Typhoo are some of the leading tea brands in UK. PG Tips owned by Unilever group is also one of them. As Niamh Leonard-Bedwell reported to The Grocer, PG Tips has completed its transition to become completely plastic-free.

Image Credit: The Grocer & PG Tips

The Unilever has already removed the outer plastic overwrap from its entire retail range. In July 2020, it removed the plastic wrap from its 160-pack retail boxes, with plans to remove that from the rest of its pack sizes in the first half of 2021.

At the time, it also became the first major tea brand to remove all plastic from its teabags, by rolling out fully biodegradable plant-based bags made from corn starch across its entire retail range. It originally debuted the biodegradable teabags across a limited number of SKUs in 2018. Last November, PG Tips launched a dedicated TV advertisement to drive awareness of its environmental credentials. The advertisement saw a young girl hosting a tea party with an array of her soft toys. She told them they were switching to PG Tips, because its bags were biodegradable, while some of its rivals still used plastic.

A Small Switch With PG TIPS To Make A Bid Difference – FAB News
Image Credit: FAB News & PG Tips

The transition had “already made an impact, with a massive 757 tonnes of oil-based plastic saved from using biodegradable teabags and 46 tonnes of plastic saved from the overwrap being removed”, mentioned Unilever UK&I general manager for tea Fiachra Moloney.

By going completely plastic-free, PG Tips would meet the “clear demand” among consumers “for a cuppa that not only tastes good but does good for the planet”, Moloney added.

“We’ve also made it even easier for customers to make greener choices, with clear messaging of the biodegradable teabags on the front and back of the box”, she said.

The sustainability push comes after Unilever initiated a full strategic review of its global tea business in January 2020, with a sale of the brand reportedly on the cards.

At the time, CEO Alan Jope said the tea business had a “disproportionately large footprint in black tea, which is slower-growing” and a “long track record of being dilutive to growth and margin, so this strategic review announcement means we want to investigate how we can best create value for stakeholders”.

But still even paper tea bags can contain some harmful chemicals like anthraquinone (a carcinogen) in trace amounts. So the best thing is to enjoy a steaming pot of tea made with loose leaf tea with your loving ones.

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

  1. Main Source: https://www.thegrocer.co.uk/sustainability-and-environment/pg-tips-now-plastic-free-as-unilever-completes-removal-of-overwrap/659430.article
  2. Company Website: https://www.pgtips.co.uk/