Ceylon Tea is one of the finest tasting teas in the world. But still Public Relations (PR) activities and programs are really vital to uplift the image of Ceylon tea in long term. Assistant Director Tea Promotion @ Sri Lanka Tea Board Ms.Pavithree Peiris met three PR agencies in Moscow to conduct a Public Relations campaign for Ceylon Tea in Russia & Ukraine on 14th February 2019.

Sri Lanka Tea Board has already arranged a US$25 Million Promotional Campaign to Uplift Ceylon Tea worldwide.

Specialty of Finest Pure Ceylon Tea

Ceylon Tea which is coming from the beautiful Island nation Sri Lanka is recognized as one of the finest tasting teas in the world due to her unique tasting profile. Pure Ceylon tea packed in Sri Lanka can be identified with the lion logo.

a. According to a claim made by the International Standard Organization (ISO), This special tea is the Cleanest Tea origin in the world considering pesticide residues. Sri Lankan authorities have imposed strict regulations on agro-chemical usage in order to meet Maximum Residue Limits (MRLs) of European Union (EU) and Japan.

b. United Nations Global Compact (UNGC) has also recognized Sri Lankan Tea as the First Ozone friendly / Ethical Tea Origin in the world.

c. Even though Sri Lanka is a small Island which is also know as “The Pearl of Indian Ocean”, “Asia’s Sweet Heart” and “The Wonder of Asia”, the diversity (Regional difference) of Ceylon Tea is quite amazing. One would enjoy a light, fragrant Nuwara-Eliya Tea from the highest mountain peak with Citrus notes while another is enjoying a strong, full bodied Ruhuna Tea from Ruhuna region situated in the down south. More details on regional diversity will be discussed desperately.

d. Sensory-wise, Ceylon Tea has got a well-balanced taste with ideal strength, flavor and aroma for a perfect cup of tea.

e. Although hand shears and mechanical tea harvesters are used pluck at very few tea fields, Sri Lankan tea is plucked exclusively by human hand.

More tea news + articles: http://www.teawithnipun.com/

References

1.View more images: http://www.pureceylontea.com/index.php/component/k2/item/169-pr-campaign-for-ceylon-tea-in-russia-ukraine