China is the birthplace of tea. This wonderful beverage is a way of life in this wonder part of the world since it’s discovery way back in 2732 BC by the Emperor Shen Nong. Chinese people know exactly how to appreciate good teas. Ceylon Tea coming from the resplendent island nation Sri Lanka is also recognized as one of the finest tasting teas in the world. In 2018, Sri Lanka had exported more than 10 million killos of Ceylon Tea to Chinese territory. As Xinhuanet had reported, Sri Lanka (Ceylon) targets to double her black tea export to China to 20 million kilos per year within the next five years as more Chinese youth currently favor black tea.

Sri Lanka Tea Board (SLTB) Chairman Mr. Lucille Wijewardena had told Xinhuanet that the island country aims to change China into one of the leading export markets for Ceylon tea as it was a market with great potential.

Mr. Wijerathne added further, “All this time China was not a major buyer of Ceylon Black Tea as it produces its own high end green tea, and Sri Lanka imports green tea from China which we re-export to other countries. For us fortunately, in China, the younger population has started drinking black Tea with milk. So now over the next five years Sri Lanka sees a lot of potential in China.”

Ceylon Tea production is roughly 300 million kilos per annum which is exported to global markets. Out of this, roughly 11 million is shipped into Chinese territory amid an increase in demand of its popular black tea.

Ceylon Tea Global campaign is now under way & In China, the campaign will be held in all major cities including Shanghai and Beijing, and will be held over a period of six months to a year.

“In China, we hope to launch this campaign coinciding with SIAL China. Here, we will do a generic campaign where we promote Ceylon Tea in general, not through a particular brand. It is like an awareness campaign where it has to get into the minds of the people that Ceylon Tea is a high quality tea. This awareness campaign is not only for the present tea drinker, it aims at even children who are as young as 15 years old up to adults,” Mr. Wijerathne explained.

Tea Board Chairman also believes that China will become one of top five Ceylon Tea importers in another five years time.

Now, the leading markets for Ceylon Tea are Turkey, Iran, Iraq, Russia and the Middle East and in recent years there has been a rise in exports of Ceylon high end speciality teas to the United States and Canada.

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References

1.Original Post: http://www.xinhuanet.com/english/2019-11/09/c_138542781.htm

2.More About Ceylon Tea: https://www.pureceylontea.com/