Ceylon Tea produced in the resplendent island nation Sri Lanka is recognized for her well balanced tasting profile by tea connoisseurs all over the globe. Tea is the 4th largest GDP contributor of this pretty island nation following expatriates, Apparel and tourism. Ten percent of Sri Lankan population is involved directly or indirectly in tea industry. So tea plays a vital role in Sri Lankan economy. By the meantime, As Sri Lanka Tea Board had reported, they have already kicked-off the second leg of global campaign to promote “Pure Ceylon Tea” in Kyiv, Ukraine !

“Tea with Nipun” also reported on The Ceylon Tea Global Campaign Publicity Launch in Ukraine on 26th October.

The 3 day World Food Ukraine 2019 is a major exhibition of food products and beverages, that generates cash flow for the food industry, retailers and restaurant business. Sri Lanka Tea Board launched its global campaign in Moscow at the 28th International Exhibition WorldFood 2019 is the main export platform for reaching tea buyers of Russia

It was the first time in the 150 years of Ceylon Tea that the Government conducted an international marketing blitz of this magnitude. Sri Lanka Tea Board has earmarked Rs. 200 million (Roughly USD 1.1 million) for Ukraine until 2021 under the global campaign.

The chairman said over around 241 companies from 23 countries including Italy, Lithuania, France, Spain, Germany, Argentina, Georgia, England, Malaysia, Kazakhstan, Greece, Egypt, Iran, China, Armenia, Sri Lanka, Indonesia, Poland, Russia, Bulgaria, Belarus, Albania and Ukraine participated this year – where organizers expected over 9,000 visitors from 27 countries around the globe.

Sri Lanka Tea Board refocused its promotion campaign from expensive traditional methods to more effective social media platforms to reach out to a larger audience.

“The second edition of the global promotional campaign in Kyiv, Ukraine was unveiled today (23 Oct). We received great comments from representatives from around the world for Ceylon Tea,” Lucille Wijewardena told the Daily FT.

He also said the promotional campaign drive will later move to the two vital Far Eastern countries; Japan and China. The other target markets within the campaign include the US, Australia, Turkey, Saudi Arabia, UAE, Iran, Chile and Germany.

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References

1. Original Post: http://www.srilankateaboard.lk/index.php/component/k2/item/200-sri-lanka-tea-board-yesterday-kicked-off-the-second-leg-of-the-ceylon-tea-global-promotion-campaign-in-kyiv-ukraine