Tea is a way of life in England. Following Portuguese princess Catherine’s introduction of tea to England in 1660 AD, Brits started loving this refreshing, stimulating, calming and healthy beverage. Eventually tea became the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. In modern days, sustainability and transparency plays a vital role in the field of marketing. As Tea & Coffee Trade Journal had reported, Leeds-based digital agency Engage has collaborated with reputed tea and coffee merchant, Taylors of Harrogate (Owns popular Yorkshire Tea brand) to develop an online content hub and report to showcase its work in sustainability and drive awareness of how brands can become more sustainable.

The three year project includes the development of a digital content hub to showcase the environmental and social work conducted by the Taylors and Yorkshire Tea brands in the UK and with overseas suppliers. It also features more information on the company’s sustainability credentials and insight into how other brands can become more sustainable. A dedicated sustainability report has also been produced to review past projects and impacts on people and the planet.

Samantha Gibson, sustainability communications manager at Taylors of Harrogate, commented: “Not only have the Engage team produced a beautifully designed platform to bring this work to life, they’ve also embraced the values behind the project, challenging themselves to build sustainable thinking into the development of the site itself. We couldn’t have asked for a better partner. We are excited about the opportunities the site brings to enable us to talk openly about our sustainability work, not only discussing our progress but also the challenges we’ve faced. It’s also a place to share more from our amazing suppliers around the world.”

Taylors is the first tea and coffee company in the UK to share full details of its supply chains and its impact on suppliers in the countries it operates. 

These two firms have been working for over five years on a range of projects including building websites, developing microsites and creating content. The agency has got extensive experience with renowned FMCG brands including Heineken and Britvic.

About Taylors of Harrogate: https://www.taylorsofharrogate.com/

View More Latest Tea News + Articles:  https://www.teawithnipun.com/

References

1. Main Source: https://www.teaandcoffee.net/news/25227/taylors-of-harrogate-partners-with-engage-to-showcase-sustainability-credentials/
2. Taylors of Harrogate: https://www.taylorsofharrogate.com/