Even though USA is a coffee dominating market, tea is slowly gaining in popularity thanks to health and wellness trend specially among younger generation. By the mean time, TAZO tea owned by Unilever launches “Routine Reboot” – a call to action for people to explore new routines to gain new perspectives. This reputed brand joins with Maitreyi Ramakrishnan, star of hit Netflix show Never Have I Ever, to inspire fans to try on and experiment with new habits and routine out of their existing day-to-day.  

Maitreyi Ramakrishnan said “My routine has been completely turned upside down in 2020 and adjusting hasn’t always been easy. I’m excited to partner with TAZO to share ‘Routine Reboot’ week with my fans! We’ll be checking out some cool routines from inspiring creators every day throughout the week, learning new tools and picking up new habits along the way!”

Laraine Miller, Senior Director, U.S. Tea at Unilever said “We’re excited to introduce TAZO’s new blends, Energize and Dream, to help fuel this exploration, and provide fans with the balanced energy they need throughout the day to enable them to explore new routines outside of the expected.”

TAZO’s new energy management blends combine functionality with flavour, crafted with unique ingredients to create a memorable sipping experience, no matter what time of day:  

• TAZO’s New Energize tea provides a burst of energy through an invigorating blend of green teas, with ingredients like guarana, citrus, ginseng, yerba mate and chipotle chili pepper
• TAZO’s New Dream tea (Herbal Infusion / Tisane) allows for a restorative night’s sleep through a dreamy blend of valerian root, lavender, passion flower, chamomile, vanilla and almond

From August 17^th – 21^st 2020, Maitreyi hosted “Routine Reboot,” which followed a multifaceted group of influencers from varying backgrounds, professions, and lifestyles throughout their day. Each day, influencers shared glimpses into both their old and new norms to inspire fans to try on different routines of their own – such as acclimating to new morning rituals, managing busy work from home schedules, and raising a family in quarantine. Influencers sharing snippets into their routines include:

• “Off the Barre” with Alex Wong, Professional Ballet Dancer: @alexdwong
• “Entrepreneur Hours” with Brandon Bryant, Entrepreneur, Venture Capitalist and Creative Director: @wallstreetpaper
• “Between the Reps” with Deja Riley Izydorczyk, Fitness Instructor: @dejariley
• “Two Moms, Two Routines” with Ebony and Denise Nunez, LGBTQ+ Advocates and Moms: @team2moms

Tazo Tea was founded in 1994 by the legend late Steven Smith. He also initiated Steven Smith Teamaker in Portland, Oregon. Smith was recognized around the world as one of the tea industry’s leading entrepreneurs, and often shared his knowledge to various industry groups about branding, product development, and origin projects. He was an active investor in, and consultant to, multiple business ventures in North America and abroad. A philanthropist, Smith supported numerous community projects locally and internationally, ranging from work with Mercy Corps to local schools and arts organizations, creating special tea blends for the Oregon Ballet Theatre and the Oregon College of Art and Craft.

Read More About Tazo Tea: https://www.tazo.com/us/en/

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

1. Main Source: https://www.prnewswire.com/news-releases/tazo-and-maitreyi-ramakrishnan-introduce-routine-reboot-week-to-challenge-fans-to-reinvent-their-routines-301113272.html
2. Company Website: https://www.tazo.com/us/en/