Following Portuguese princess Catherine’s introduction of tea to UK in the 17th century, this wonderful beverage eventually became the nation’s favorite beverage. Ultimately, tea had the honor of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. But in the modern era, UK’s tea consumption pattern and habits are changing quite rapidly. By the meantime Euromonitor international ( https://www.euromonitor.com/) has released their latest report on “Tea in the UK”. Here I would like to bring you the executive summary with some changes and additions for your information,

COFFEE SHOP CULTURE CAN AFFECT TEA OVER THE FORECAST PERIOD

Even though UK consumers are buying less tea in retail volume terms, they are paying a premium to purchase specialty teas. This new consumption habit demonstrates the growing premiumisation trend in the category, as consumers increasingly look for high-quality teas with exotic flavours, natural ingredients and a strong brand identity.

NUMBER OF DAIRY-FREE VARIANTS IS LIKELY TO INCREASE

In 2018, several brands introduced “tea latte” variants in their portfolios, following the “Superfood Lattes” trend due to out-of-home (On the go) consumption to reach younger, more health and wellness conscious and Instagram-friendly consumers. Furthermore, a higher number of plant-based options are expected over the forecast period due to the growing focus on dairy-free alternatives, as consumers associate dairy-free with natural and healthier options.

SPECIFIC FUNCTIONAL BENEFITS

Due to busier lifestyles, Brits are looking for tea variants to drink during the day, which benefit from functional proprieties of the ingredients according to the consumption occasion. Consequently, functional tea, green tea and other teas are likely to record positive growth over the forecast period.

COMPETITIVE LANDSCAPE

BETTY & TAYLORS OF HARROGATE LTD CONTINUES ITS GROWTH

Betty & Taylors of Harrogate Ltd, with its Yorkshire tea brand, continued to achieve value share in 2018. This good performance was due to the capacity of the firm to innovate its portfolio and to its intensive marketing campaign.

STRONG COMPETITION FOR R TWINING & CO LTD

Although Twinings remained the leading brand of tea in the UK in 2018, it experienced strong competition from Unilever. With the decline of black tea sales, Unilever is exploiting the benefits of the health and wellness trend, launching new dairy-free tea variants and investing in its Pukka brand.

VIVID VITALITY LTD INTRODUCES NEW LATTE RANGE

While Vivid Vitality Ltd initially only offered matcha flavours of tea, it has expanded its portfolio to include other exotic flavours such as turmeric, ginger, cacao, beetroot and blueberry in 2018. Each pack contains seven single-serve sachets of organic, pure powder, micro-ground for perfect solubility with water or milk, particularly alternative, non-dairy milks.

View More Tea News + Articles: http://www.teawithnipun.com/

References

Executive Summary: https://www.euromonitor.com/tea-in-the-united-kingdom/report