Tea is a way of life in UK. Following Portuguese princess Catherine’s introduction of tea in 1660 AD, this wonderful beverage eventually became the nation’s favorite. Ultimately, tea had the honour of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. English people are known to be animal lovers. Therefore, most marketers in England display animal and cartoon charters on their packs, in order to attract animal lovers. PG Tips Chimp is the best example. As CISION (PR Newswire) had reported, HOUSE of WARIS Botanicals is introducing their new Elephant Friendly Classic Black Tea which is a collaboration with reputed conservation charity, Elephant Family. The first Certified Elephant Friendly Tea in UK is sourced from the only certified organic, biodynamic, fair trade, and wildlife friendly estate in India. £1 of every tea pack will support Elephant Family’s urgent work to protect Asia’s wildlife and human rights, fight biodiversity loss, and enable coexistence between all living things. As India’s COVID-19 crisis continues, HOUSE of WARIS will additionally donate 100% of profits toward pandemic relief.

With the aim of increasing £1 million through tea sales, HOUSE of WARIS invites tea lovers to be part of a movement that protects wild elephants in India, the indigenous communities living alongside them, and the workers that grow the tea. “We need one million tea drinkers to be environmental crusaders from the comfort of their own kitchens. HOUSE of WARIS’ Certified Elephant Friendly Classic Black Tea is the manifestation of decades-long conservation efforts—aligning the needs of the consumer with that of the endangered elephant, the forgotten and often mistreated indigenous communities that live amongst them, the tea plantation workers, and the soil that grows the tea. This is what CoExistence can look like. The little choices we make every day can have the biggest impact,” mentioned founder Waris Ahluwalia.

Pre-ordering is available now, the release coincides with Elephant Family’s CoExistence exhibition, a public art installation that will be on display from June 14 to July 23 in London’s Royal Parks. A herd of life-size elephants will transform the city’s Royal Parks into the Nigiri Hills and trigger a moment of reflection and empathy for India’s wild elephants that now live in human dominated spaces. CoExistence also aligns with the UN Convention on Biological Diversity and the UN Climate Change Conference, to highlight biodiversity loss and climate change.

So still you’re not late to visit the Royal Park, London and observe these life-size elephant structures.

About Waris Ahluwalia
Waris Ahluwalia, actor and designer, created HOUSE of WARIS Botanicals as a vehicle for change, serving at the nexus of environmental justice, social justice, and wellbeing. He believes that doing business the right way can have a greater impact on society. Working across the globe, and across disciplines, Waris exhibits an unwavering commitment to creating a more thoughtful way of living.

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References

1. Main Source:  https://www.prnewswire.com/news-releases/house-of-waris-launches-certified-elephant-friendly-black-tea-with-elephant-familys-coexistence-exhibition-in-the-royal-parks-of-london-301315848.html
2. Company website: https://houseofwaris.com/