Even though tea is the most popular beverage in the world, tea industry is always behind coffee when it comes to innovation and application of latest technology. The latest voice ordering and delivery system developed by coffee giant together with Alibaba is a great example for that. As Starbucks Stories and News had reported, The company is providing a digital experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Genie which is available through the Starbucks virtual store in China. I am certain that most of tea lovers are not fans of Starbucks. Some of you might hate them for destroying Teavana brand. But we all have to admire their innovations / latest developments.

Starbucks customers now have the opportunity to order their favorite beverages and food simply by using their voice for delivery. Through Alibaba’s Tmall Genie, customers place an order using their voice and can track their order in real-time within the 30-minute delivery time frame.

The launch of the new service marks the one-year anniversary of Starbucks and Alibaba’s strategic partnership which advances the New Retail infrastructure and digital power in China (The birthplace of tea & the world’s largest tea consumer) — one of the fastest-growing markets in the world for coffee consumption.

As Miffy Chen, general manager at Alibaba A.I. Labs which leads the development of Tmall Genie said “We are thrilled to provide our cutting-edge Artificial Intelligence technology through Tmall Genie to serve Starbucks digitally-savvy customers in China,”

Starbucks Rewards members also can earn Stars and receive membership updates, including benefits, on the Tmall Genie. Soon, members will be able to receive personalized recommendations when using voice commands to place orders that are tailored to previous order preferences and popular items from Starbucks seasonal menu. As another added benefit, Starbucks fans in China can also listen to the latest Starbucks in-store playlists through Alibaba’s music streaming app, Xiami Music.

Specially-designed splash-proof lids for both hot and cold beverages, tamper-proof packaging seals and individual hot and cold delivery containers to ensure orders arrive at the optimal temperature.

This is not a promotion of Starbucks. The intention is to make tea entrepreneurs aware on latest developments / innovations in beverage sector.

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References

1.Original Post: https://stories.starbucks.com/press/2019/starbucks-and-alibaba-launch-voice-ordering-and-delivery/