Tea is a way of life in Britain. Following Portuguese princess Catherine’s introduction of tea in the 1660 AD, this wonderful beverage eventually became the nation’s favorite beverage. Ultimately, tea had the honor of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Even Brits are the ones who commercialized & planted tea in nations like Sri Lanka (Ceylon), India, Kenya etc. Among so many British tea brands Twinings have got the recognition of serving good teas to British palates since 1706 AD. As The Sun had reported, TWININGS is currently the nation’s best-selling No 1 Tea Brand, overtaking the giant Unilever’s PG Tips for the first time ever.

According to data from Nielsen compiled for The Grocer, sales of the posh teabags has increased by 3.9% to £107.9 million in the 12 months to mid-July.

In comparison, sales of the giant Unilever’s PG Tips dropped by 7.2 per cent to 98.7 million over the same period, as Brits ditched traditional drinks for healthier alternatives and upmarket brews.

But, 72% of UK households still drink standard black tea, the frequency is slowly declining as consumers seek out other types of beverages, according to a separate research from Kantar Worldpanel .

PG tips has also experienced a large sales drip when it comes to traditional builder tea compared to its upmarket tea brand.

Yorkshire Tea came third with sales rising by 5 per cent to £97.6 million, according to Nielsen data

The Grocer said: “Diversifying into areas such as cold infusions and functional teas has paid off for Twining, which gained nearly £4 million.

“Meanwhile, PG Tips slumped below the £100 million mark as it bore the brunt of the black tea decline.”

In my personal opinion, there is nothing wrong with black tea. All black, green, oolong and white teas are derived from the same plant. Traditional British black tea is consumed with milk and sugar which dilutes black tea’s great health benefits. Pure black tea with some natural additives like lemon is a treat to sip. By the mean time, I would like to take this opportunity to congratulate Twinnings for becoming No 1 tea brand in Britain.

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References

1.Original Post: https://www.thesun.co.uk/money/9835547/twinings-pg-tip-best-selling-tea-uk/