Except in UK and Ireland, Coffee is the most popular hot drink in EU region. But Tea is a way of life in UK. Arguably the reason behind building such a massive empire all over the world. Twinings ( https://www.twinings.co.uk/) is one of the British / global brands which addresses high-end consumer segment.

Since it’s Cold In’fuse launch last year, this range has been purchased by more than 1.1 million consumers, and holds 81.2% of the market share in this particular category, according to data from Nielsen. Here my intention is not to promote Twinings brands, but to make tea lovers aware on latest updates in the industry. Also hope Marketing students will be interested in this new promotional tool.

According to Tea and Coffee Trade Journal (https://www.teaandcoffee.net/)Penetrating into restaurants, cafes and bars all over the UK, Twinings Cold In’fuse is a choice for operators seeking to offer a healthier option to their tea lovers. As an additional sale to water, the fruity bags can be put into a water bottle for a customer on the go. And, for a short time period, Twinings is offering a free point of sale unit, perfectly sized to hold two flavour varieties and assure that the range is visible to customers, encouraging them to trial the new products.

Jacqui Chapman, shopper marketing manager at Twinings Food service mentioned: “Offering a range of healthy drinks is crucial to ensure that operators remain at the forefront of customer needs. Our research tells us that 68% of adults would typically choose a healthier alternative to a soft drink and 49% are more likely to purchase a low calorie option, plus 66% of adults are looking out for products that contain all natural ingredients. These are the key insights that led to the development of Cold In’fuse and with recent Nielsen data revealing that 1.1 million people have bought this product already, we are excited to watch it take off in the food service sector.”

More About Company: https://www.twinings.co.uk/

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

1.Original Post: https://www.teaandcoffee.net/news/22283/twinings-release-new-promotional-sales-tool/

2.Company’s Officlal Website: https://www.twinings.co.uk/