Tea is a way of life in UK. Following Portuguese princess Catherine’s introduction of tea in 1662 AD, this wonderful beverage eventually became the nation’s favorite beverage. Ultimately, tea had the honor of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Even Brits are the ones who planted & commercialized tea in nations like Sri Lanka (Ceylon), India, Kenya etc. As Tea & Coffee Trade Journal had reported, Farrer’s has announced the launch of brand new packaging designs for seven teas in its tea bag range, including Ceylon, Assam, Darjeeling, English Breakfast, Green Tea, De-Caffeinated and Earl Grey. Farrer’s worked with the creative team at Kendal-based design studio Cactus Creative.

Each of the seven designs captures a favourite Lakeland spot and demonstrates the essence of what makes the place Farrer’s calls home so special. Farrer’s hopes that the design may even encourage consumers to get out and explore more of the Lakes themselves.

Dave Walsh, Farrer’s general manager, mentioned: “We really felt it was time to update the packaging designs in our teabag range and we couldn’t be happier with the designs the Cactus team have created. As a company we’ve had so many successes over the last 200 years, and we wanted to create a range of designs that would take us forward into our third century of business. We hope to strengthen the strong emotional ties people have to Farrer’s by remaining true to the landscape that inspires us, whilst forging relationships with new tea drinkers by bringing a sense of adventure to their tea-drinking experience.”

The packaging designs for part of the teabag range are new, but the blends inside haven’t changed and with the addition of Farrer’s new interior product wrapping, customers will find that the teas taste fresher than ever.

Consumers should start to see Farrer’s new designs in tea aisles across the Lake District region shortly, but the rebranded products are available now though Farrer’s online shop.

Learn More About The Company: https://farrerscoffee.co.uk/

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

1. Original Post: https://www.teaandcoffee.net/news/23891/farrers-announces-new-lake-district-inspired-tea-branding/
2. Company Website: https://farrerscoffee.co.uk/the-best-tea-just-got-better/