Webinar: Plantations “Tea” & Vineyards
Tea is the most popular beverage in the world after water. But still education plays a vital role in making this wonderful beverage popular. It’s a medium / long term process. Other beverage industries like Coffee, wine etc are way in-front of tea when it comes to education. By the mean time, as Eventbrite had reported, there gonna be a special webinar called “Plantations & Vineyards”, Saying tea and wine are similar is one thing, but understanding it is another. Tea & Herbal Association of Canada president Ms. Shabnam Weber and Master Wine Sommelier Mr. James Tidwell will be in a discussion about what the statement ‘tea and wine have so much in common’ actually means. Here, you will have the pleasure of learning about terroir, flavour profiles and pairings.
About Speakers:
Shabnam Weber has spent the last 20 years in her own tea business. As the owner of a specialty tea firm, a tea school and a Director on the Board of the Tea and Herbal Association of Canada, she has a unique perspective on multiple angles of the tea business. She is the author of Tea & Herbal Association of Canada’s well known and recognized Tea Sommelier programme and a big driver in both consumer and industry education. She values the diversity offered by all parts of the tea industry, both in Canada and beyond and focuses always on the bigger picture. Shabnam is a graduate of the University of Toronto with an Honours degree in Political Science and she also has got a post-graduate diploma in Psychology.
James Tidwell is a Master Wine Taster & Sommelier and the Co-Owner and Producer of the TEXSOM International Wine Awards. In addition to his work with TEXSOM, Tidwell is the Master Sommelier at the Four Seasons Hotels and Resorts. Thanks in large part to Tidwell’s management, the hotel has been nominated five times for a James Beard Foundation Award for Outstanding Beverage Program.
I have not intention to encourage you to consume more wine, but there are so many marketing and educational tricks we can learn / grab from wine industry. So I believe this would be a great learning curve for my dear tea lovers.
Click here… for registration
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