Tea is a way of life in Britain. Following Portuguese princess Catherine’s introduction of tea in 1662 AD, this wonderful beverage eventually became the nation’s favorite beverage. Ultimately, tea had the honor of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Even Brits are the ones who commercialized & planted tea in nations like Sri Lanka (Ceylon), India, Kenya etc. Among so many British tea brands, Clipper Tea is highly recognized since it’s the largest Fair-Trade (FLO) tea brand in the world. As Tea & Coffe Trade Journal had reported, Clipper Teas is rewarding it’s loyal UK tea drinkers with a free illustrated Eco-friendly bamboo cup in exchange for four tokens found on special packs.

Clipper Tea’s new on-pack promotion is already printed on over 400,000 packs of the brand’s Everyday Tea. Products are now available in a wide variety of stockists spanning supermarkets, convenience stores and independent health food shops namely Tesco, Ocado and Sainsbury’s, with the incentive running until all packs are sold.

Each free cup, crafted from natural, rapidly renewable bamboo fibre, is BPA Free and dishwasher safe. This free cup reflects the Clipper Tea philosophy of ‘making every cup count’. Through the new promotion, Clipper aims to discourage the unnecessary use of paper cups and single-use plastic, by giving consumers their own washable and reusable cup.

Wessanen UK category and marketing director, Bryan Martins mentioned: “Everything Clipper does is guided by its commitment to natural, fair and delicious tea, which extends to the new on-pack promotion. We wanted to give loyal customers a gift that serves a sustainability purpose – encouraging them to re-use their cup. Over 2.5 billion takeaway tea and coffee cups are discarded per year in the UK, and by supplying reusable cups to some of our shoppers, we hope they can enjoy their tea in a sustainable way – whether at home, or out and about.”

Learn More About Clipper Tea: https://www.clipper-teas.com/

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

1. Main Source: https://www.teaandcoffee.net/news/24782/clipper-teas-offers-free-eco-cup-with-new-on-pack-promotion/
2. Company Website: https://www.clipper-teas.com/