Nipun Wisnagalage
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A Ceylon Tea Stall Set Up to Promote ‘Ceylon Green Tea’ in Australia

Ceylon Tea coming from the resplendent island nation, Sri Lanka is recognized for her well balanced tasting profile by tea connoisseurs all over the globe. Meantime, following Portuguese princess Catherine’s introduction of tea in 1660 AD, this wonderful beverage eventually became UK’s favorite drint. Ultimately, tea had the honour of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Sri Lanka Tea Board is the government body which is responsible for international promotion of Pure Ceylon Tea. As Sri Lanka Tea Board had published, A Ceylon Tea stall was set up to promote ‘Ceylon Green Tea’ given the increasing demand of Australians for sustainable, nutrient rich and a healthy drink. This event had been organized by Australia Sri Lanka Parliamentary Friendship Group on 19th June 2023 in Canberra.

Image Credit: Sri Lanka Tea Board 

The Sri Lanka Tea Board sponsored ‘Ceylon Green Tea Stall on , while ‘Dilmah’, a prominent Ceylon Tea exporter in the Australian market provided gift tea (flavoured green tea) to the invitees. Ceylon tea promotion videos depicting ‘sustainable-grown’ variety of Ceylon tea for the world market were screened at the reception. The event was held alongside a live demonstration on ‘Ceylon Green Tea Tasting Session’ by the staff of the Mission.

It’s not certain how effective the Ceylon green tea promotion will be in these key markets. Sri Lanka is well known and recognized for it’s unique, tasty and high quality black tea. But if Sri Lanka is going to promote green teas, responsible officers have to find ways and means to differentiate from Japanese and Chinese green teas. Japanese and some of the top green teas in China are much more superior than Ceylons while China and Vietnam produces much cheaper green teas to the mass market.

Click here………. to learn more about Ceylon Tea.

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References

  1. Main Source: https://www.srilankateaboard.lk/news-and-events/a-ceylon-tea-stall-set-up-to-promote-ceylon-green-tea-given-the-increasing-demand-of-australians/
  2. More Information: https://www.slhcaust.org/relaunch-of-the-australia-sri-lanka-parliamentary-friendship-group/