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Nipun Wisnagalage
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World’s Most Awarded Tea Brand Introduces A Limited Edition Assam Tea To Celebrate Chinese New Year of The Ox

Tea was first discovered by the Chinese emperor Shen Nong in 2737 BC. This wonderful tea producing nation celebrated their new year couple of days ago (12 Feb 2021). Tea is also native to Assam region, India. Later on, following Portuguese princess Catherine’s introduction of tea to England in 1660 AD, Brits also started loving this refreshing, stimulating, calming and healthy beverage. Eventually tea became the national beverage in England. By the way, to celebrate the Chinese Year of the Ox with the highly collectable, reputed British tea brand NEWBY Tea has introduced a limited edition ‘Year of the Ox’ Festive Tea caddy.

Image Credit: Tea & Coffee Trade Journal

This limited edition tea gift inspired by the Chinese zodiac calendar, this illustrated caddy contains 125g of NEWBY’s bespoke festive tea.

Ingredients: a blend of rich Assam tea with the finest smooth almond pieces.

Tastig Notes: Pieces of the finest quality almond lend a natural, nutty taste which complements the deep, malty flavour of rich Assam tea.

It’s exclusive tin caddy features gold accents and an embossed Ox design to honour the positivity and stature of those born under the zodiac sign.

Ambitious, creative and patient, those born under the Ox believe that true success requires strength and determination. Honest and earnest, the Ox often hides their talents, but gains recognition through their hard work.

Whether you were born in the Year of the Ox or simply want to welcome 2021 in style, NEWBY’s special edition festive tea makes a perfect keepsake gift to treasure for years to come.

The sole benefactor of Newby teas income and growth is a British registered charity N. Sethia Foundation which is supporting concepts of preservation, medical research, academic education, autism and disaster relief. Newby is the only tea company in the world whose profits are 100% donated to the charity. Company uses the highest standard of hygiene for its packaging, product selection and conducive atmosphere for storing prior to packaging. 

One might argue saying “NEWBY should have used a special Chinese tea for this product”. As the most awarded tea brand in the world, NEWBY must have good reasons for this introduction. Anyway, all the teas are coming from the same plant species, Camellia sinensis. So you can celebrate the “Year of Ox” with a sip of this wonderful tea.

This Special Tea is available online at www.newbyteas.co.uk until supplies last for £16.00.

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

  1. Main Source: https://www.newbyteas.co.uk/year-of-the-ox-caddy.html
  2. More Information: https://www.teaandcoffee.net/news/26398/newby-teas-releases-year-of-the-ox-tea/
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Nipun Wisnagalage
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US Tea Brand Celestial Seasonings Goes Bold for Generation Z (Born in 1995-2010)

Even though USA is a coffee dominating market, tea is slowly gaining in popularity thanks to health and wellness trend specially among younger generation. Credit should also go to legends like Steven Smith and David Walker for making specialty tea popular in an era when the US hardly had any good tea to consume. By the mean time, as Packaging World had reported, Colorado based renowned tea Brand Celestial Seasonings has decided to go Bold for Generation Z (people born in 1995-2010).

Before (left) and after images of Celestial Seasonings’ Authentic Green Tea packaging shows move to bolder graphics and less text.
Image Credit: Packaging World

Celestial Seasonings’ latest line of Energy and Probiotics teas is currently entering store shelves, with graphics that brim with energy and intrigue. These latest designs were created by brand strategy and design firm CBX, that also updated brands’ core green and black teas to pique the interest of the younger tea drinking crowd.

For the new SKUs, design firm has included a new visual language to communicate product benefits at a glance while staying true to the classic Celestial Seasonings roots. CBX used clever and inspiring category codes from the functional beverages and wellness categories to inform themes and symbology on the new packs

Latest Designs for Generation Z
Image Credit: Packaging World

The language carries over to the core teas, with an emphasis on symbol, iconic places, and nostalgic moments. CBX designed bold, posterized illustrations for both black & green Tea lines: a mystical Chinese dragon, a fist clutching a lightning bolt, and a palm cradling the sun.

“Functional foods and enhanced beverages are really important to Generation Z, and it’s not just about health and performance,” says Audra Nebolini, an associate creative director based in CBX’s New York office. “Younger consumers are keenly interested in the way tea affects their energy level and overall mood. Celestial Seasonings’ new packaging tells that story in bold, eye-catching ways. It’s a refreshing take for the tea aisle, which can sometimes feel a bit dated.”

More About Celestial Seasonings: http://www.celestialseasonings.com/

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Main Source: https://www.packworld.com/design/package-design/article/21196812/celestial-seasonings-goes-bold-for-gen-z
  2. More Info: https://www.foodprocessing.com/industrynews/2020/celestial-seasonings-functional-tea-packaging/