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Organic Tea

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Nipun Wisnagalage
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Yogi Tea Acquired Choice Organic Teas

Even though mass market is mainly for conventional teas, the trend is organic due to emerging health conscious consumers. With this background, Oregon based Yogi Tea announced its acquisition of Choice Organic Teas. As NOSH had reported, The acquisition of the 3 decade old brand was completed earlier this year for an undisclosed sum, but it was only last month that Choice Organic relocated from Seattle to East West’s Eugene, Oregon-based manufacturing facility.

As Yogi CEO Giancarlo Marcaccini mentioned, discussions on acquisition had been initiated about a year ago. Choice’s sales had fallen flat and Indrajit Chatterjee, CEO of grocery distributor Granum Inc., Choice’s parent company, wanted to retire and sell the business.

As Choice’s production moved from Seattle to Eugene, a few manufacturing positions were offered to Choice employees, but none made the move, Marcaccini said.

Image Credit: NOSH

About 2 Companies

1.Yogi Tea

The company was established in the early 1960s. As the name suggests, this tea was named by a group of Yoga students who loved this traditional tea and sipped it after their yoga sessions. Made from a secret family recipe, the firm was founded by Yogi Bhagan.

The brand operates in North America and Europe. In the US, the company manufactures in Springfield, Oregon and has additional offices in Portland, Oregon. It operates under the company name East West Tea Company LLC. In Europe, the company manufactures in Imola, Italy and has a branch in Hamburg, Germany. In Germany, the company name is YOGI TEA GmbH.

2.Choice Organic Teas

The firm began in 1980 when they started selling organic macrobiotic ingredients, including Japanese tea, to natural food stores across USA. Discovering that organic tea was missing in the natural foods market, Choice Organic began selling their imported teas under the Choice Organic Teas brand, making them the first exclusively organic tea company in the U.S.

Choice was the first tea crafter in USA to produce exclusively organic, Fair Trade Certified and Non-GMO Project Verified teas.

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

1.Original Post: https://www.nosh.com/news/2019/tea-time-yogi-tea-acquires-choice-organic

2.Yogi Tea: https://yogiproducts.com/

3. More About Yogi Tea: https://www.coffeeandy.com/yogi/ & https://www.registerguard.com/rg/business/bluechip/34817937-62/yogi-tea-builds-its-own-place-to-grow.html.csp

4.Choice Organic Teas: https://www.choiceorganicteas.com

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Nipun Wisnagalage
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Zevia’s Latest Ready to Drink Organic Tea Range

RTD iced tea is the main tea segment in USA. In an era when specialty teas are booming in the US, the trend has slowly moved towards RTD sector as well. Even though the real tea base is still unclear, more and more organic certified, unsweetened teas have started to enter the market. By the mean time, Zevia Organic Tea – the first and only zero calorie and zero sugar tea platform (according to company claim) has developed their RTD organic tea range. Some items are naturally sweetened with a delicate balance of flavor. Zevia Organic Tea has got below specific features,

Source:
https://www.zevia.com/
  • Zero Calories
  • USDA Organic
  • No Sugar
  • Fair Trade Certified
  • No Artificial Sweeteners
  • No Caramel Color
  • Gluten Free
  • Kosher
  • Non-GMO Project Verified
  • Vegan

Zevia’s iced teas can be purchased online via: https://shop.zevia.com/#TEA

View more Tea News + Articles: http://www.teawithnipun.com/

References

Company Website: https://www.zevia.com/

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Nipun Wisnagalage
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AKEBONO Tea’s First Japanese Organic Green Tea Line

Tea is a beverage which has been deep-rooted in to Japanese souls. A renowned Japanese company, AKEBONO TEA K.K. has announced that they are going to launch their line of Japanese organic green teas which infuse herbs with traditional Japanese tea, on the February 28 2019; and start exporting all over the world. Below are some information referred from https://www.businesswire.com/portal/site/home/

The company is inspired by the city of Tokyo, where the company initiated; blending together the old and the new. Their target is to create unique Japanese tea by blending traditional tea and herbs and creating a new perspective as a brand by incorporating tradition and modernity, two aspects which can be found in the capital city of Japan. Japan being the world’s largest Ready to Drink tea market is the best example for that.

Picture Downloaded from: https://www.teaandcoffee.net/

Teas are grown and handpicked at a garden situated at the basement of Mountain Fuji, taking in all the soil nutrients and water running from the mountain. This allows for all the blends are certified organic by JAS, meaning their teas can be sipped with a great deal of peace knowing that there were no agro-chemicals used in the process of cultivating their organic tea. Along with encouraging the use of organic tea leaves, AKEBONO TEA encourages sustainable relationships among customers, producers, and nature as they buy the tea leaves directly from tea gardens.

To find out more about their origins, organic green teas and check out all the blends, visit the AKEBONO TEA website.

For product imagery, download from here.

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

1.Original Post: https://www.businesswire.com/news/home/20190225005928/en/AKEBONO-TEA-Releases-Organic-Tea-Brand-Specializing

2.Company Website: https://akebono-tea.com/collections/classic-teas

3.More Info: https://www.teaandcoffee.net/news/22012/akebono-tea-launches-organic-line/

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Nipun Wisnagalage
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Mindfull Introduces Two Organic Tea Brands

While tea is growing in popularity in the US, Colorado based MindFull, Inc. is introducing Gaiam and Vibe, two ready-to-drink (RTD) organic electrolyte tea brands as the first products in their beverage portfolio. Both product lines will launch nationwide in January of 2019 in retail stores as well as e-commerce sites.

This firm was just founded in 2018 and it is focused mainly on creating next generation functional brands for health / wellness and sustainability conscious consumers that will also drive segment growth for retailers. MindFull, Inc. was initiated by Matthew Jimenez. Jimenez has over 2 decades of experience in the organic food sector and has brought hundreds of products to market over multiple categories.

“Our goal with MindFull is to create food and beverage products that offer functional ingredients that better the health of the global market. In addition to being an innovator in organics, we are committed to holistic wellness and will bring products to market that are more sustainable, healthier as well as more focused on the wants and needs of consumers and retailers alike,” said Jimenez, Founder and CEO of MindFull, Inc.

Vibe Teas:

Organic, black teas which are developed with artesian spring water that include naturally-occurring electrolytes and minerals.

  • 48 milligrams of naturally-occurring caffeine from USDA-certified organic black tea
  • Hydration from naturally-occurring electrolytes
  • 1 gram of sugar per carton from organic honey
  • 20 calories per 500ml Tetra Pack
  • Available in four flavors: Mint, Lemon, Peach and Pomegranate

Gaiam Teas:

Organic, green teas which are developed with artesian spring water that include naturally-occurring electrolytes and minerals.

  • 38-42 milligrams of naturally-occurring caffeine from USDA-certified organic green tea
  • Hydration from naturally-occurring electrolytes
  • 2 grams of sugar per carton from organic honey
  • 20 calories per 500ml Tetra Pack
  • Available in four flavors: Hibiscus, Lemon, Mint and Pomegranate

Tetra Pack cartons are comprised of up to 70 percent renewable materials (predominantly paperboard and a plant-based cap) and is 100 percent recyclable

This month, Gaiam and Vibe will be available in Whole Foods Market’s 365 stores and Central Market. By March of 2019, Gaiam and Vibe will be available in over 400 stores nationwide.

Learn more about tea and her latest developments: http://www.teawithnipun.com/

References

1.Original Post: https://www.bevnet.com/news/2019/mindfulll-launches-two-organic-tea-brands

2.About Mindfull: https://mindfull.com/