Yogi Tea Acquired Choice Organic Teas
Even though mass market is mainly for conventional teas, the trend is organic due to emerging health conscious consumers. With this background, Oregon based Yogi Tea announced its acquisition of Choice Organic Teas. As NOSH had reported, The acquisition of the 3 decade old brand was completed earlier this year for an undisclosed sum, but it was only last month that Choice Organic relocated from Seattle to East West’s Eugene, Oregon-based manufacturing facility.
As Yogi CEO Giancarlo Marcaccini mentioned, discussions on acquisition had been initiated about a year ago. Choice’s sales had fallen flat and Indrajit Chatterjee, CEO of grocery distributor Granum Inc., Choice’s parent company, wanted to retire and sell the business.
As Choice’s production moved from Seattle to Eugene, a few manufacturing positions were offered to Choice employees, but none made the move, Marcaccini said.
About 2 Companies
1.Yogi Tea
The company was established in the early 1960s. As the name suggests, this tea was named by a group of Yoga students who loved this traditional tea and sipped it after their yoga sessions. Made from a secret family recipe, the firm was founded by Yogi Bhagan.
The brand operates in North America and Europe. In the US, the company manufactures in Springfield, Oregon and has additional offices in Portland, Oregon. It operates under the company name East West Tea Company LLC. In Europe, the company manufactures in Imola, Italy and has a branch in Hamburg, Germany. In Germany, the company name is YOGI TEA GmbH.
2.Choice Organic Teas
The firm began in 1980 when they started selling organic macrobiotic ingredients, including Japanese tea, to natural food stores across USA. Discovering that organic tea was missing in the natural foods market, Choice Organic began selling their imported teas under the Choice Organic Teas brand, making them the first exclusively organic tea company in the U.S.
Choice was the first tea crafter in USA to produce exclusively organic, Fair Trade Certified and Non-GMO Project Verified teas.
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References
1.Original Post: https://www.nosh.com/news/2019/tea-time-yogi-tea-acquires-choice-organic
2.Yogi Tea: https://yogiproducts.com/
3. More About Yogi Tea: https://www.coffeeandy.com/yogi/ & https://www.registerguard.com/rg/business/bluechip/34817937-62/yogi-tea-builds-its-own-place-to-grow.html.csp
4.Choice Organic Teas: https://www.choiceorganicteas.com