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Nipun Wisnagalage
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Sri Lanka Tea Board Introduced a Hotline Number

Ceylon Tea coming from the resplendent island nation, Sri Lanka is recognized for her well balanced tasting profile by tea connoisseurs all over the globe. Sri Lanka Tea Board is the government body which is responsible for international promotion of Pure Ceylon Tea and regulating the quality of tea exports. By the mean time, This reputed government organization has introduced a special hotline number for stakeholders in order to present their problems. All the stakeholders including tea factory owners, tea traders and tea exporters have now got the opportunity to present their issues via Hotline: 1978

hotline2
Credit: Sri Lanka Tea Board

I personally feel that it would have been great, if Tea Board could get the number 1976 as hotline to reflect the established year of Sri Lanka Tea Board.

About Sri Lanka Tea Board

Vision
Positioning “Ceylon Tea” as the most preferred beverage in the global market. 

Mission
Committed to sustainable development and promotion of the Sri Lanka tea industry,satisfying the needs of the stakeholders. 

Activities:
Sri Lanka Tea Board is the apex government body responsible for development and promotion of tea industry in Sri Lanka. 

Organization
Head Office – Chairman/Director General Tel: 0094-11-2508991 Fax: 0094-11-2589132 
Activities: 
Resposible for overall planning,direction,co-ordination and supervision of activities of the Board as defined in the Sri Lanka Tea Board Law No.14 of 1975,Tea Control Act No.51 of 1957 & Tea (Tax & Control of Exports)Act No.16 of 1959. 

Tea Commissioners’ Division
Tel: 0094-11-2580182 Fax: 0094-11-2580161 
Email: tcd@pureceylontea.com 
Activities: 
Regulatory functions in respect of tea cultivation,manufacture,adaptation of quality standards,operation of tea factories,green leaf suppliers,factory development etc. 
The regulatory functions are carried out through seven regional offices located in Galle,Matara,Matugama,Gampola,Hatton,Bandarawela & Ratnapura. 

Tea Exports Section
Tel: 0094-11-2504090 Fax: 0094-11-2584844 
Email: exports@pureceylontea.com 
Activities: 
All regulatory functions connected with disposal of made tea,warehousing,packing,exportation& importation of tea. The registration of Tea Trade Members,tea brands,authorization of export/import/re-export & monitoring of minimum quality standard of ISO 3720 at point of pre-auction and pre-shipment etc. 

Tea Tasting Unit
Tel/Fax: 0094-11-2593270 
Email: tasting@pureceylontea.com 
Activities: 
Responsible for examination of quality of tea in respect of ISO 3720 minimum quality standard & reference standard of Lion Logo identified tea brands & examination of other origin teas imported into Sri Lanka through an independent expert panel of Tea Tasters prior to sale/import & export of Ceylon Tea. 

Tea Promotion Division
Tel: 0094-11-2583343 Fax: 0094-11-2587341 
Email: promotion@pureceylontea.com 
Activities: 
Promotion of Ceylon Tea locally & internationally. Media advertising,participation at international Food & Beverage Fairs,Brand Promotion Schemes,Generic Promotion with the assitance of overseas Tea Promotion Officers & Commercial Officers attached to Sri Lanka Missions abroad. Liaison with International Tea Councils & Tea Associations,Intergovernmental Group on Tea of FAO etc. Providing tea market information,local tea promotion & registration of Ceylon Tea Lion Logo mark & Geographical Indications of Ceylon Tea and seven Agro-climatic regions of Sri Lanka. 

Analytical Laboratory
Tel/Fax: 0094-11-2581576 
Email: lab@pureceylontea.com 
Activities: 
Resposible for testing & issuing of certificates for tea on ISO 3720 minimum quality standard,Chemical,Pesticide & Microbiological quality parameters. 

Statistics & Information Technology Unit
Email: stat@pureceylontea.com 
Activities: 
Collection,analysis & dissemination of statistical information related to tea land extent,number of tea factories,tea Production,exports,imports,re-exports,tea auction prices & global tea market information. Publishing of monthly and annual statistical bulletins and overseeing the automated system of the organization. 

Library
Email: library@pureceylontea.com 
Activities: 
A significant collection of tea related literature is available at the library. 

Tea Sales Centre
Tel: 0094-11-2553652 
Activities: 
Flag bearer,SLTB range of tea packs & selected private sector tea brands are sold at the Tea Sales Counter of Sri Lanka Tea Board. 

Ceylon Tea Museum
Tel: 0094-81-3803204 
Activities: 
Established in 1998,Ceylon Tea Museum located in Kandy projects the proud history of tea industry in Sri Lanka & its contribution to the Sri Lankan economy. 

Learn More About Ceylon Tea: https://www.pureceylontea.com/

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

  1. Original Post: http://www.srilankateaboard.lk/index.php/component/k2/item/218-sri-lanka-tea-board-hot-line-number-1978
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Nipun Wisnagalage
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Green Tea As A Wine Preservative for The First Time in The World !

Tea is the most consumed beverage after water & she has got a nearly 5000 years of history. As Stuff had reported, Founder of Loveblock South African Lady Erica Crawford, and was inspired by similar practices from her home country, where winemakers had replaced harmful sulphur (S), with rooibos herbal powder. By following the same concept, Loveblock has started using powdered green tea sourced from Italy as a preservative.

The first batch in 2018 didn’t quite go as planned. The wine was orange due to it “pinking”.

“In 2018, we ran out of this powder because we had no idea how much was going to be required, by the time it was bottled, it was orange because it was oxidized.” Erica said.

Image Credit: Stuff & Loveblock

After further research and analysis, Green tea (Camellia sinensis), a registered wine additive, is added at each stage of the wine-making process which sees the wine exposed to oxygen, including harvest, crush, float, racking after ferment, filtration and bottling. The result was the Loveblock TEE Sauvignon Blanc 2019. It’s an organic, sulfate-free, vegan wine.

The name “TEE” translated to “tea” in Afrikaans and was a nod to both Erica’s heritage and the ingredients in the wine. Naturally available antioxidants in both Black and Green Tea acts as a preservative.

Editor’s Message

Here the intention is not to promote alcoholic beverages. This news has been brought just to update tea lovers on latest developments and usages of Tea. Tea is the most popular beverage after water & it is the only popular beverage which provides Stimulation (From Alkaloids) and Relaxation (L-theanine) at the same time. Naturally available anti-oxidants in tea minimizes the effect of Cardio vascular diseases, cancers, diabetes etc. So I always encourage drinking Tea. Cheers !

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Main Source: https://www.stuff.co.nz/life-style/food-wine/122799894/winery-uses-green-tea-as-natural-wine-preservative
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Nipun Wisnagalage
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Sri Lanka Pays Tribute with Pure Ceylon Tea to Health Front Liners in Ras Al Khaimah in UAE

Tea was first grown commercially in Sri Lanka (Ceylon) by the Scottish planter James Taylor in 1867. Eventually Ceylon Tea became one of the finest tasting teas in the world thanks to her overall, well balanced tasting profile with ideal strength, body, aroma and flavour. By the way, Embassy of Sri Lanka in UAE had made arrangements with the guidance of His Excellency Malraj de Silva, the Ambassador of Sri Lanka to the United Arab Emirates to distribute the world renowned Pure Ceylon Tea to health staff in the UAE as a gesture of goodwill in appreciation of the great care extended by UAE towards the welfare of Sri Lankan expatriates during the unprecedented pandemic. The first series of events were held in Ras Al Khaimah where Ceylon Tea was gifted to Hospital & Medical University in Ras Al Khaimah and as well as to Saqr Hospital.

Image Credit: Embassy of Sri Lanka in UAE

The Sri Lanka Tea Board and six leading Sri Lankan Tea exporting firms, contributed towards this initiative. A symbolic package of assortment of Ceylon Teas was presented to Mr. Mohammed Bin Rashid, the Director of Saqr hospital and a donation of Ceylon Tea was also given to the management to distribute among the medical and health care staff.

The Ambassador was accompanied by Mr. Nalinda Wijerathna, Sri Lanka Consul General in Dubai and the Northern Emirates, Premala Srikantha, Minister (Tea Promotion) for MENA Region, and Mohamed Rizvi, Head of Chancery of the Embassy. Mr. Sampath Perera, Head of Corporate and Commercial Banking of RAK BANK and Mr. Suren Swaminathan, Chairman of Sri Lanka Business Council in Dubai also attended representing the business sector.

A high tea event was also held at Ras Al Khaimah hospital. All seven regional specialty Ceylon Teas (Kandy, Dimbulla, Nuwara-Eliya, Uda Pussellawa, Uva, Sabaragamuwa and Ruhuna) were presented with Ceylon Tea packs.

Learn More About Ceylon Tea: https://www.pureceylontea.com/

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

  1. Main Source: https://embassyofsrilankauae.com/sri-lanka-pays-tribute-to-health-front-liners-in-ras-al-khaimah-in-uae/
  2. More Information: http://www.srilankateaboard.lk/index.php/component/k2/item/216-sri-lanka-pays-tribute-to-health-front-liners-in-ras-al-khaimah-in-uae
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Nipun Wisnagalage
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Ceylon Tea Dyed Branded Face Mask ! Dye is a By-Product of Ice Tea Manufacturing

Tea was first grown commercially in Sri Lanka (Ceylon) by the Scottish planter James Taylor in 1867. Eventually Ceylon Tea became one of the finest tasting teas in the world thanks to her overall, well balanced tasting profile with ideal strength, body, aroma and flavour. By the meantime, Sri Lanka Tea Board has started distributing Ceylon Tea branded face mask among the business community worldwide on complimentary basis in order to increase the awareness level on Ceylon Tea as a global generic brand. With the collaboration of the Ministry of Foreign Relations, arrangements have been made by Sri Lanka Tea Board to dispatch Ceylon Tea Branded face masks to over seventy five Sri Lankan missions around the globe.

Image Credit: Sri Lanka Tea Board

This Ceylon Tea branded face mask has been dyed with the use of Ceylon Tea Dye which is a by-product of Ice Tea manufacturing.

Features,

  1. Re-usability over thirty (30) times washes.
  2. Natural antimicrobial (AATCC 100),
  3. Bio-degradable,
  4. eco-friendliness and non-toxicity

Sri Lankan missions overseas have taken the responsibility of distributing these face masks to Ceylon Tea consumers. Target Areas, Institutions & Segments for Distribution include,

  1. Tea Associations,
  2. Tea Restaurants,
  3. International Exhibitions,
  4. Metro Stations,
  5. Government and Private Business Stake-holders,
  6. Tea Distributors,
  7. World Class Supermarket Chains
  8. Other public places such as International airports in Sri Lanka (Ceylon)

Mr. Jayampathi Molligoda, Chairman of Sri Lanka Tea Board symbolically handed over the first batch of Ceylon Tea Branded face masks to, Admiral Prof. Jayanath Colombage- Secretary, Ministry of Foreign Relations on 29th September 2020. Mr. Kaandeepan Bala- Director General, Ministry of Foreign Relations, Ms. Pavithri Peiris – Director Promotion, Sri Lanka Tea Board and Mr. Gayan Samaraweera- Market Promotion Officer, Sri Lanka Tea Board also participated this event.  

So hope Ceylon tea lovers around the world will soon receive their face mask. Stay Safe While Enjoying Your Favourite Cuppa !

Learn More About Ceylon Tea: https://www.pureceylontea.com/

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

  1. Main Source: http://www.srilankateaboard.lk/index.php/component/k2/item/217-sri-lanka-tea-board-introduced-a-ceylon-tea-dyed-face-masks-for-the-first-time-in-sri-lanka
  2. More Information: https://www.pureceylontea.com/
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Nipun Wisnagalage
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Clipper Teas Introduces Organic Tea Advent Calendar

Tea is a way of life in England. Following Portuguese princess Catherine’s introduction of tea to England in 1660 AD, Brits started loving this refreshing, stimulating, calming and healthy beverage. Eventually tea became the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Clipper Tea is one of the most reputed and an ethical brand in UK. As Tea & Coffee Trade Journal had reported Clipper Teas, the ethical tea brand owned by Wessanen UK, has launched an Organic Tea Advent Calendar designed to delight tea lovers in the run up to Christmas which (£4.99, 48g) is available online at clipper-teas.com, via Amazon and in UK health food trade stores from this month. 

Image Credit: Clipper Tea

The new product contains 24 tea bags with 12 different flavoured teas and infusions. Each tea bag is wrapped in a numbered sleeve for the 24 days leading up to Christmas and retrieved through an envelope-style opening in the box.

This is the first time that Clipper Tea is seeling an advent tea calendar in the UK. Last year, Clipper released a similar product in Germany, which became one of the top-selling products in the whole range that year. Now they are targeting to replicate this success with UK tea enthusiasts seeking for an alternative to chocolate advent calendars.

Each tea bag in the advent calendar is made with unbleached, non-GM tea bag made with a biodegradable, plant-based material and the whole selection is also organic.

Clipper Teas was the UK’s first Fairtrade tea company and through its parent company Wessanen UK is a certified B Corp brand.

Learn More About Clipper Tea: https://www.clipper-teas.com/

View More Tea News + Articles: http://www.teawithnipun.com/

References

  1. Main Source: https://www.teaandcoffee.net/news/25425/clipper-teas-launches-organic-tea-advent-calendar/
  2. Company Website: https://www.clipper-teas.com/
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Nipun Wisnagalage
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Common Fund for Commodities Helps Your Tea Project: Zoom Meeting on 23 September

Tea is the most popular beverage after water. But still small tea businesses in growing nations are challenging due to unfair profit share to the ground level. The Common Fund for Commodities (CFC) has announced a zoom meeting to fund for projects which contribute to the sustainable development of the commodity sector in developing countries.

A special webinar, which will take place on Wednesday, September 23, 2020, from 14:00 to 16:00 CET to discuss on,

  1. How to prepare a project proposal?
  2. Which projects have the best chance of getting approved?
  3. What is important to know about CFC financing

To join the webinar, register in advance for this meeting: https://us02web.zoom.us/meeting/register/tZMuf-utqjwsGNC7VtbMtkusyUKrcVqXK3ir

Image Credit: Masterstalk

Up on registering, you will receive a confirmation email containing information on joining the meeting.

For additional information, you can contact the CFC Secretariat by email: OPENCALL@COMMON-FUND.ORG

About CFC

The Common Fund for Commodities (CFC) – an intergovernmental organization under the auspices of the United Nations, provides a range of financial and technical instruments to support projects proposed by enterprises, cooperatives and institutions along the entire commodity value chain in its member countries. These activities cover all segments of the value chain (including production, processing, financing, marketing etc.). This includes services and support functions, that help all participants in the process of value generation to improve the economic, social and environmental well-being of its poorest participants at the bottom of the pyramid.

The Agreement Establishing the Common Fund for Commodities was negotiated in the United Nations Conference on Trade and Development (UNCTAD) from 1976 to 1980 and became effective in 1989. The first commodity development project was approved in 1991.

More About CFC: https://www.common-fund.org/

View More Tea News + Articles: http://www.teawithnipun.com/

References

  1. Main Source: https://masterstalk.online/2020/09/17/get-support-for-your-tea-project/
  2. CFC Official Website: https://www.common-fund.org/
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Nipun Wisnagalage
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Ahmad Tea Launches 100% Biodegradable Pyramid Tea Bag Range

Tea is a way of life in England. Following Portuguese princess Catherine’s introduction of tea to England in 1660 AD, Brits started loving this refreshing, stimulating, calming and healthy beverage. Eventually tea became the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. In modern days, sustainability and transparency plays a vital role in the field of tea marketing. As Master’s Talk had reported, Ahmad Tea – a global producer in speciality tea and one of the largest family owned tea companies has launched a 100% biodegradable pyramid tea bag range. The new product range includes 8 new varieties in addition to 10 pre-existing blends of the Company.

Image Credit: Tea Master’s Cup Twitter Page

The Range Include,

  1. Royal Breakfast Tea
  2. Royal Earl Grey Tea
  3. Royal Chai Tea
  4. Strawberry Velvet Cake Dessert
  5. Moroccan Orange Slice Dessert Tea
  6. Mango & Lychee Soufflé Dessert Green Tea
  7. Salted Caramel Macarons Dessert Green Tea
  8. Apple & Vanilla Crumble Dessert Infusion
  9. Cacao & Honey Truffle Dessert Infusion
  10. Supreme Lemon & Matcha Green Tea
  11. Moroccan Mint Majesty Green Tea
  12. Chun Mee Leaf Green Tea
  13. Midnight Jasmine Blossom Green Tea
  14. Chamomile & Honey Calm Infusion
  15. Mixed Berry Boost Infusion
  16. Lemon & Turmeric Defense Infusion
  17. Peppermint & Fennel Cleanse Infusion
  18. Sweet Mint Digest Infusion

Ali Afshar, UK Director at Ahmad Tea Said: “Now, more than ever, sustainability counts. From cup to compost, consumers care about the tea they drink. As a business, we’ve worked hard to ensure our new range of Pyramid bags are 100% biodegradable and plastic-free so that people can enjoy our tea safe in the knowledge that it not only tastes great but is planet-friendly too.

100% biodegradable Pyramids are a new and rapidly growing trend in the tea market responding to the global sustainability concerns and its impact on the consumers behaviour.

Learn More About Ahmad Tea: https://www.ahmadtea.com/

View More Tea News + Articles: http://www.teawithnipun.com/

References

  1. Main Source: https://masterstalk.online/2020/09/09/ahmad-tea-launches-100-biodegradable-luxury-pyramid-tea-range/
  2. Company Website: https://www.ahmadtea.com/
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Nipun Wisnagalage
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European Speciality Tea Association Launches TEA 101 Online Course

Tea is the most popular beverage in the world after water. But still education plays a vital role in making this wonderful beverage popular. It’s a medium / long term process. By the mean time, as Tea & Coffee Trade Journal had reported, European Speciality Tea Association (ESTA) has launched an online introductory tea education seminar, TEA 101 together with Australian Tea Masters, specifically aimed at entry level tea students who are not able to attend traditional tea education courses due to the current COVID 19 pandemic situation.

The course, that can be completed in one or several visits was developed by Australian Tea Masters and has been successfully delivered by them for several years. The European Tea Association version was amended to suit European markets, the course is offered free of charge to their members and has a cost of 45 Euros (£40) for non-members. All successful students will receive a certificate jointly issued by both parties.

Alexis Kaae, vice president and head of Education for ESTA mentioned: “We had not originally planned anything like this as our main focus is developing our Tea Certification Programme which will be launched later this year, but we felt that offering TEA 101 to our members and other tea students who are unable to attend training in personwould be beneficial to them, and early results are very encouraging.”

Sharyn Johnston, CEO and founder of Australian Tea Masters, said: “As members of European Speciality Tea Association we wanted to support them in the education of tea beginners in Europe so we were happy to share our experience and success with TEA 101 with them.”

Register Now: https://specialityteaeurope.com/tea-101

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Main Source: https://www.teaandcoffee.net/news/25352/european-speciality-tea-association-launches-tea-101-course/
  2. ESTA: https://specialityteaeurope.com/
  3. Australian Tea Masters: https://australianteamasters.com.au/
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Nipun Wisnagalage
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Finalists of the 2020 World Tea Best of Awards Revealed !

Tea is the most popular beverage after water. This wonderful refreshing, stimulating and calming beverage has got more than 5000 years of history. In modern days, continuous innovation and recognizing talented individuals who serve tea trade is so vital for the betterment of industry. By the mean time, as World Tea News had reported, Questex had announced the finalists in the 2020 World Tea Best of Awards, featuring nominees across 10 key categories. Winners will be announced during the World Tea Virtual Summit, taking place Oct. 12-14, 2020. The awards recognition program honours some of best organizations, leaders, products and campaigns from the tea industry.

Image Credit: ChannelLife

Nominees for the World Tea Best of Awards were submitted earlier this year and finalists were determined by a panel of judges. Finalists in each category has been mentioned below with web link to each (in no particular order):

Best Tea Industry Innovation
Honors a new innovation that impacts the business of tea, moves tea forward in a positive way, or increases tea’s visibility in the beverage industry.

Finalists:
– Eloments Organic Vitamin Tea – Julie Hirsch and Nicole Lamond
– The Great Mississippi Tea Company – Jason McDonald and Timothy Gipson
– NitroTea by SouthmaTea

Best Global Tea Excellence
Recognizes sustainability and social programs, processing innovations, labor condition improvements, etc.

Finalists:
– ITO EN
– Elephant Origins
– Jeni Dodd, Jeni Dodd Tea (for awareness of tea growers in Nepal)

Best Tea Product
Honors eco-friendly or creative products, including tea blend development, teapots, tea infusers, design, etc.

Finalists:
– Silverback Sparkling Tea by 3 Mountains
– The Scents of Tea
– BRU by BRU TEA

Best Service Excellence Award
Commends tea presentation and customer service that promotes growth in consumer awareness and tea appreciation.

Finalists:
– The G.S. Haly Company
– Té Tea
– The Art of Tea

Best Tea Startup
Recognizes a new tea business that’s a shining example of how to do things right.

Finalists:
– Asheville Tea (United States)
– Fusspot Collagen Beauty Tea (Australia)
– Teko Tea (Iceland)

Best Tea Advocate
Honors a person or company that represents tea in a positive light by using a new approach, or by lecturing about tea or using tea in a meaningful way.

Finalists:
– Nicole Burris, Owner, Taste All the Teas Special Events
– Ramaz Chanturiya, Chairman, Tea Masters Cup
– Sharyn Johnston, Australian Tea Masters

Best Tea Campaign
Recognizes the best tea campaign, which includes new branding ideas, marketing efforts, ad campaigns, events, product promotion and other fresh ideas.

Finalists:
– Northwest Tea Festival – Julee Rosanoff and Doug Livingston
– Flying Tea Kits by Café Barnabas
– Rose Glow Tearoom – Fallon Keplinger

Best Tea Publication
Honors the best tea publication, blog or other media outlet that covers tea.

Finalists:
– T Ching, Babette Donaldson
– Tea & Coffee Trade Journal, Bell Publishing
– Tea Time Magazine, Hoffman Media

Best Tea Video Content
Distinguishes the best use of video to enhance tea promotion or to promote tea products.

Finalists:
– “Sherpa Chai Story” by Pemba Sherpa
– “Matcha Art” by ITO EN
– “The Untold Story of Tea” by Rui Liu, Grass People Tree (Videographer: Adrian Esterhuizen, Grain Films and Stills)

Best Tea Culinary / Craft Application
Highlights the best in craft and culinary tea applications in food and beverage.

Finalists:
– TeaClassics – Yoon Hee Kim
– Eat More Tea – Lisa McDonald, Owner, TeaHaus
– Hoplark Hop Tea – Dean Eberhardt and Andrew Markley

In addition to the announcement of the 2020 World Tea Best of Award winners, the World Tea Virtual Summit will feature tea industry leaders who’ll explore the global state of tea, opportunities and challenges, trends, and how to stay relevant in 2020 in both product development and messaging, among other topics. Registration for the digital event, along with the full conference program, is available here.

The World Tea Virtual Summit sponsors are ITO EN, Matcha Organic Japan, Menna and The Tea Spot.

Tea with Nipun would also like to take this opportunity to Congratulate All The Finalists and Wish Them Best of Luck to Be The Winner in Relevant Category !

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Main Source: https://worldteanews.com/editors-choice/finalists-2020-best-of-awards
TAZO Energize
Nipun Wisnagalage
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TAZO Tea and Maitreyi Ramakrishnan Introduced “Routine Reboot” Parallel to Latest Product Launch

Even though USA is a coffee dominating market, tea is slowly gaining in popularity thanks to health and wellness trend specially among younger generation. By the mean time, TAZO tea owned by Unilever launches “Routine Reboot” – a call to action for people to explore new routines to gain new perspectives. This reputed brand joins with Maitreyi Ramakrishnan, star of hit Netflix show Never Have I Ever, to inspire fans to try on and experiment with new habits and routine out of their existing day-to-day.  

Maitreyi Ramakrishnan said “My routine has been completely turned upside down in 2020 and adjusting hasn’t always been easy. I’m excited to partner with TAZO to share ‘Routine Reboot’ week with my fans! We’ll be checking out some cool routines from inspiring creators every day throughout the week, learning new tools and picking up new habits along the way!”

Image Credit: CISION PR NEWSWIRE

Laraine Miller, Senior Director, U.S. Tea at Unilever said “We’re excited to introduce TAZO’s new blends, Energize and Dream, to help fuel this exploration, and provide fans with the balanced energy they need throughout the day to enable them to explore new routines outside of the expected.”

TAZO’s new energy management blends combine functionality with flavour, crafted with unique ingredients to create a memorable sipping experience, no matter what time of day:  

  • TAZO’s New Energize tea provides a burst of energy through an invigorating blend of green teas, with ingredients like guarana, citrus, ginseng, yerba mate and chipotle chili pepper
  • TAZO’s New Dream tea (Herbal Infusion / Tisane) allows for a restorative night’s sleep through a dreamy blend of valerian root, lavender, passion flower, chamomile, vanilla and almond

From August 17th – 21st 2020, Maitreyi hosted “Routine Reboot,” which followed a multifaceted group of influencers from varying backgrounds, professions, and lifestyles throughout their day. Each day, influencers shared glimpses into both their old and new norms to inspire fans to try on different routines of their own – such as acclimating to new morning rituals, managing busy work from home schedules, and raising a family in quarantine. Influencers sharing snippets into their routines include:

  • “Off the Barre” with Alex Wong, Professional Ballet Dancer: @alexdwong
  • “Entrepreneur Hours” with Brandon Bryant, Entrepreneur, Venture Capitalist and Creative Director: @wallstreetpaper
  • “Between the Reps” with Deja Riley Izydorczyk, Fitness Instructor: @dejariley
  • “Two Moms, Two Routines” with Ebony and Denise Nunez, LGBTQ+ Advocates and Moms: @team2moms

Tazo Tea was founded in 1994 by the legend late Steven Smith. He also initiated Steven Smith Teamaker in Portland, Oregon. Smith was recognized around the world as one of the tea industry’s leading entrepreneurs, and often shared his knowledge to various industry groups about branding, product development, and origin projects. He was an active investor in, and consultant to, multiple business ventures in North America and abroad. A philanthropist, Smith supported numerous community projects locally and internationally, ranging from work with Mercy Corps to local schools and arts organizations, creating special tea blends for the Oregon Ballet Theatre and the Oregon College of Art and Craft.

Read More About Tazo Tea: https://www.tazo.com/us/en/

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Main Source: https://www.prnewswire.com/news-releases/tazo-and-maitreyi-ramakrishnan-introduce-routine-reboot-week-to-challenge-fans-to-reinvent-their-routines-301113272.html
  2. Company Website: https://www.tazo.com/us/en/
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