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Nipun Wisnagalage
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Canada’s Only Tea Farm to Host Its First Annual Tea Harvest Festival !

Even though North American hot drink market is dominated by coffee, tea is emerging thanks to health and wellness trend specially among younger generation. Hawaii is known for her tea for few decades, but the passion of tea growing has already spread to USA mainland as well. Charleston tea plantation in South Carolina is the best example comes to my mind. Also in the US there is a League of Tea Growers. But can you image that the tea is grown even in Canada. As Tea & Coffee Trade Journal had reported, Westholme Tea Company, Canada’s first and only tea farm, is planning to host its first annual Westholme Tea Harvest Festival from 29-31 May 2020, which will celebrate the company’s commitment to create the most authentic tea culture experience in Canada.

The festival will extend the tea drinking experience into Westholme’s farm, where guests can gain an appreciation for the entire process of growing, harvesting, blending and tasting Westholme’s 2020 tea harvest.

Image Credit: Tea & Coffee Trade Journal

While many Canadian tea lovers were first introduced to tea in its manufactured teabag form, it is an agricultural product, originating in tea gardens and harvested by hand each spring. Each year, the tea harvest brings to life its own flavour profile based on the local terroir. The climate, soil, altitude and latitude, in addition to the cultivation method, plant material (variety or cultivar), growing season, plucking type and historical practices all impact the final sensory profile of the tea.

“People may be surprised there is tea growing in Canada; they may be even more surprised that we have been growing tea for 10 years now!” said Victor Vesely, co-founder and tea-maker at Westholme Tea farm & Company.

One of Margit Nellemann’s ceramic tea-inspired vessels will be provided upon admission to the Tea Harvest Festival so that each guest can indulge in the full tasting experience. Seminars will highlight plucking and processing techniques and will include a Spring Harvest Cupping of Teas of the World.

The Westholme Tea Harvest Festival 2020 will feature live music, food pairings and culinary creations by local chefs and businesses which feature Westholme tea.

Experimenting with various growing conditions has been an integral part of Westholme Tea Company’s success and the company now produces the first Canadian rare terroir black tea, Heron’s Wake, in addition to their Tree Frog Green, Swallow Tale Oolong and White Mist. Along with producing its own teas, Westholme blends original tea recipes and tisanes (Herbal Infusions), sourcing certified organic teas and ingredients from around the world.

So My Dear Canadian Tea Lovers, This is in deed an interesting event for you all to attend in 2 months time !

Learn More About Westholme Tea Company: https://westholmetea.com/

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

  1. Original Post: https://www.teaandcoffee.net/news/23808/westholme-tea-to-host-its-first-annual-tea-harvest-festival/
  2. Company Website: https://westholmetea.com/
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Nipun Wisnagalage
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Amy Poehler And Pure Leaf Iced Tea Initiates “No Is Beautiful” Campaign

Even though North America (Mainly USA & Canada) is a coffee dominating market, Tea is slowly gaining her momentum thanks to health and wellness trend among younger generation. North American Tea lovers prefer to enjoy their tea in cold form. Ready to Drink (RTD) segment dominates the North American tea market. But even bottled tea can’t avoid emerging health and wellness trend. Pure Leaf Tea is one of the most reputed RTD Tea brands in the US. As PR Newswire had reported, In addition to a 60-second TV advertisement currently on-air narrated by Amy Poehler (produced by DDB), Poehler also worked with Pure Leaf to launch a light-hearted digital series titled, Once Upon a No, which reimagines classic fairy tales to show how the word “no” can be beautiful. The series was directed by Poehler’s friend and former co-star, Rashida Jones, and debuts today in honor of National Tell a Fairy Tale Day. Out of home advertising and in-store retail amplifications will also cleverly depict the campaign message.

Pure Leaf Tea unveils its first-ever purpose-driven campaign: “No Is Beautiful.”  The campaign is derived from and celebrates the way Pure Leaf embraces the word ‘no’ when brewing iced tea. The brand says no to artificial flavors, no to tea powders and concentrate, and no to anything that doesn’t make Pure Leaf taste better. “No Is Beautiful” aims to inspire people to say “no” to the things that do not matter in tea and in life, so they can say “yes” to more of the things that do. 

“There are times when I love the power of no, so of course I was happy to be part of this campaign when Pure Leaf shared it with me,” said actor and producer Amy Poehler.

Image Credit: Pure Leaf Tea, PR Newswire & Ad Age

Latest findings by Pure Leaf Tea reveals that always saying yes and over-committing is a major problem, where almost 70% of both men and women revealed feeling some pressure, especially in their professional lives. This burden is leading to unprecedented stress, particularly for women, half of whom revealed that they don’t feel empowered to say no to things in their professional lives, while only a third (34%) of men share the same sentiment. Almost all women, 85%, agreed that taking on too many tasks negatively affects their quality of life and 86% agreed that being able to simply say no to more undesired asks would feel liberating.

In celebration of “No Is Beautiful” and Once Upon a No, fans are also invited to rewrite and imagine their own fairy tale for a chance to win an illustrated version, and a once-in-a-lifetime fairy tale adventure.  For official details and rules, visit www.OnceUponANo.com.

Pure Leaf will continue to partner with like-minded ambassadors like Poehler, including bestselling author of Fair Play, Eve Rodsky, to amplify the campaign message and offer resources for time management and prioritization.

The word “No” is not always ugly. There are certain instances that we have to say say no to injustice, Cruelty etc. As tea lovers it’s always wise to say no to artificial sweeteners, additives, concentrates etc.

Learn More About The Campaign: https://onceuponano.com/

More About The Company: https://www.pureleaf.com/us

View Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Original Post: https://www.prnewswire.com/news-releases/amy-poehler-and-pure-leaf-iced-tea-teach-us-the-art-of-no-ing-with-a-new-purpose-led-campaign-301011715.html
  2. Company Website: https://www.pureleaf.com/us
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Nipun Wisnagalage
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Katie Piper Spreads Clipper Teas’ Fair-Trade Fortnight message

Tea is a way of life in Britain. Following Portuguese princess Catherine’s introduction of tea in 1662 AD, this wonderful beverage eventually became the nation’s favorite beverage. Ultimately, tea had the honor of being the national beverage in England. With no doubt, tea provided the refreshment, stimulation, relaxation and good health for Brits to build up a massive empire. Even Brits are the ones who commercialized & planted tea in nations like Sri Lanka (Ceylon), India, Kenya etc. Among so many British tea brands, Clipper Tea is highly recognized since it’s the larest Fair-Trade (FLO) tea brand in the world. As Wessanen UK had reported, Clipper Teas has enlisted support from high-profile activist and television presenter, Katie Piper, to highlight the positive impact of ethical tea production in support of Fair-trade Fortnight.

Fair-trade Fortnight runs from Monday 24 February – Sunday 8 March 2020. Women play a vital role in tea production, primarily as pluckers and make up a core part of the team at the Clipper tea estates in India. Fair-trade premiums help them with education and healthcare for their families, training and learning programmes. Fair-trade premiums can also be used to help provide creches for their kids when they’re at work.

Image Credit: Wessanen UK

Katie Piper will be acting alongside other influential female influencers such as chef, Melissa Hemsley and yogi, Cat Meffan, to share their favourite of Clipper’s 25 Fairtrade impact stories across social media.

Clipper Tea’s 25-year partnership with Fairtrade has had over realms such as school funding, education, healthcare and rural infrastructure in impoverished communities.

Clipper is also going to talk about its dedicated Fair-trade Van to select Waitrose stores, to convey its Fair-trade message directly with shoppers. Over a cup of Clipper’s Fair-trade tea, the B Corp brand will sharing sustainability stories directly with customers as they visit the store.

This renowned organic tea brand will also partner with other pioneering Fair-trade brands such as Percol and White Stuff, in an Instagram competition to win a bundle of Fair-trade products.

Clipper Tea actively helps 114,000 tea producers and their families annually and has contributed more than £2million to Fair-trade projects in the past five years alone.  

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Original Post: https://wessanenuk.pr.co/186660-katie-piper-helps-to-spread-clipper-teas-fairtrade-fortnight-message/
  2. Fair Trade Organization: https://www.fairtrade.net/
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Nipun Wisnagalage
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‘The Sound of Tea’ Performance to Tour UK

Since it’s discovery by the Chinese emperor Shen Nong way back in 2732 BC, tea drink was refreshing the man kind for generations. This 5000 year old drink eventually became the most popular beverage in the world after water due to her special functional and health benefits. Tea is also the national beverage in UK. Following the introduction of tea by Portuguese princess Catherine in 1662 A.D, Brits slowly developed their love affair with this wonderful beverage. By the way music is a global language which calms the mid down, just like the way L-theanine present in tea relaxes our body and soul.

As Tea & Coffee Trade Journal had reported, Yorkshire-based arts organisation Manasamitra is taking its latest innovative project on tour this spring, called The Sound of Tea, which is described as a multi-sensory celebration of tea tradition through the ages. The Sound of Tea incorporates musical performance and digital technology and aims to create a unique performance each time.

Starting Date: 12 March 2020.

Venue: London’s King’s Place

Image Credit: Tea & Coffee Trade Journal

The show will then tour the UK, incorporating live music mixes with lighting and soundscapes, participatory tea rituals and cutting-edge digital technology, which is utilized to capture and reflect audience responses in real-time.

Creator and musician Supriya Nagarajan uses her experience of synesthesia to explore the interplay between sound, sight, smell, taste, and touch. The Sound of Tea will also feature a number of interactive touch-screen electro-tables, developed by Professor Mick Grierson from the University of Arts London (UAL). This technology will let the audience to influence the performance, meaning that each show will be bespoke to every different venue and audience.

The Manasamitra team will also be working alongside tea consultant Beverley Wainwright and actress and cultural educator Fenfen Huang, who will take on the role of master of ceremonies for the project.

Supriya will take centre stage for The Sound of Tea, alongside James Cave on cello, Karin de Fleyt on the flute, Adrian Sadr on the daf, Fenfen Huang as MC as well as Duncan Chapman managing the soundscape and electro-tables

The Sound of Tea tour will perform in the following venues:

  • 12th March- Kings Place, London
  • 7th May- Dewsbury Minster, Dewsbury
  • 9th May- LBT, Huddersfield
  • 10th May- LBT, Huddersfield
  • 7th June- Victoria Hall, Settle
  • 9th June- National Centre for Early Music, York

Tickets are available now from both venue box offices and official websites.

More About Organization: http://www.manasamitra.com/

View More Tea News + Articles: https://www.teawithnipun.com/

References

  1. original Post: https://www.teaandcoffee.net/news/23783/the-sound-of-tea-musical-to-tour-the-uk/
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Nipun Wisnagalage
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Another Ceylon Tea Legend Passed Away

It’s true that Ceylon Tea hasn’t got such a long history as Chinese tea. Tea was first grown commercially in Sri Lanka (Ceylon) by Scottish planter James Taylor in 1867. Eventually Ceylon Tea became one of the finest tasting teas in the world thanks to her overall, well balanced tasting profile with ideal strength, body, aroma and flavour. During this short history, Asia’s Sweetheart (Sri Lanka) had the honour of having legends who really contributed to the betterment of tea industry.  Mr. Abbas Akbarally is one of them. As Daily Mirror had reported, The Founder and The Chairman of Akbar Brothers (Pvt) Ltd., Deshamanya Shk. Abbas Akbarally (A Ceylon Tea Legend) passed away on 25th February 2020.   

His good self’s Janaza took place at Hussaini Masjid, Glenaber Place, Bambalapitiya and burial thereafter at Bohra burial grounds, Kuppiyawatta, Sri Lanka.

The Venture he created, Akbar Brothers is Sri Lanka’s number one tea exporter (In volume) for over twenty-five years.  

He was born on 31st January, 1933. His career began in 1951 working in the tea department of Hebtulabhoy & Company, a family company founded by his grandfather This legend was holding office as Chairman of Akbar Brothers from September 1, 1969 to-date.  He was the past president and an active member of the Colombo Tea Traders’ Association from 1951 to 2019.

He was also the Honorary Consul for The Heshemite of Jordan from July 2004 to 2015. 

He served the Bohra community as Mulla for several years and thereafter promoted as Sheikh.

Image Credit: Harvard Business School

In appreciation of his service to the people of Sri Lanka, former President Maithripala Sirisena honoured him with the title Deshamanya on March 20, 2017. This is the year when Sri Lanka celebrated 150th anniversary of Ceylon.

Late Mr. Abbas Akbarally with his two brothers Abid and Inayet established Akbar Brothers and currently Inayet Akbarally serves as the Managing Director of Akbar Brothers.  

He left his four children Tyeab, Asgi, Hatim and Mansoor and fourteen grandchildren. 

Mr. Abbas Akbarally contributed a lot to bring a huge sum of foreign revenue to the nation by exporting roughly 40 million kilos of tea each year.

An Article on Another Legend: http://www.teawithnipun.com/2019/10/19/honoring-late-navaratne-pilapitiya-founder-of-new-vithanakande-tea-factory/

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

  1. Daily Mirror: http://www.dailymirror.lk/business-news/Akbar-Brothers-Founder-Chairman-passes-away/273-183776
  2. Harvard Business School: https://www.hbs.edu/creating-emerging-markets/interviews/Pages/profile.aspx?profile=aakbarally
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Nipun Wisnagalage

The Story of Pink Tea In World’s Largest Tea Importing Nation (Pakistan)

Tea is the most consumed beverage after water. No exception in the world’s largest tea importing nation, Pakistan as well. On cold winter evenings in Lahore’s Lakshmi Chowk, a bustling marketplace well known for street food, tea vendors sell a pink tea beverage known as Kashmiri chai. Here Green tea becomes rosy with the addition of a special ingredient.

Pink Tea has got a savory taste that belies its strawberry-milkshake appearance. The millennial-pink beverage is very famous, as both a drink and a color. In Pakistan, upscale cafes sell this wonderful beverage cheesecake, and “tea pink” is a trendy shade for wedding outfits, men’s shirts, and even lingerie.

Image Credit: Atlas Obscura

Originally a Himalayan drink, pink beverage goes by different names across South Asia, some which reference its unusual color and flavor, from nun chai (salt tea) to gulabi chai (rose-hued tea). Salt and baking soda are key ingredients. Salt acts as an electrolyte to prevent dehydration at high altitudes, and baking soda is the catalyst that turns it pink. Infused with spices such as star anise, Cinnamon, cardamom and topped with crushed nuts, the tea is ideal for cold climatic conditions. In Northern Pakistan, nun chai is drunk piping hot several times a day, accompanied by an array of breads: crispy kulcha, dimpled girda, or bagel-like tsochwor.

Image Credit: Atlas Obscura

Preparation

The first step, a prolonged boiling of green tea leaves with baking soda. Certain fermented teas, when boiled with a pinch of soda, change color from amber to deep maroon. Scientists call that an acid-base reaction, where sodium bicarbonate neutralizes mildly acidic tea, enhancing the color but also taking the edge off its astringent tannins. 

The second step, Once the tea turns burgundy, the liquid is shocked with ice or cold water to preserve the color. When milk is added, the tea turns pink. At this point the boiling liquid is repeatedly poured back into the pot with a ladle and vigorously aerated, a technique similar to frothing milk for coffee. This beverage is traditionally made in a copper samovar.

Read More About Pink Beverage: https://www.atlasobscura.com/articles/kashmir-pink-tea

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Original Post: https://www.atlasobscura.com/articles/kashmir-pink-tea
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Nipun Wisnagalage
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Extract Coffee Roasters Launches Extract Tea

Tea is the most consumed beverage after water. This wonderful beverage donated refreshment, good health, relaxation, stimulation for nearly 5000 years. Coffee is a beverage discovered by a goat header in Ethiopia in 800 AD. In modern days, these 2 beverages are rivalries competing for the World’s “Cup”. As Tea & Coffee Trade Journal had reported, Bristol-based Extract Coffee Roasters has introduced their first full range of sustainably sourced and packaged speciality teas. Just like their single-estate Darjeeling from The Arya Tea Garden. A bio-organic, award winning farm and one of the oldest tea gardens in India. The Rutsiro Tea Garden in Rwanda is a wholly organic tea garden which provides workers and their dependents with healthcare and free childcare for their dependents.

Image Credit: Extract Coffee Roasters & Tea & Coffee Trade Journal

Each tea is perfectly crafted and blended by some of the best tea-smiths in the UK. Organic herbalists championing and tea experts who cut their teeth in the world of fine dining and five star hotels. Then lovingly packed by hand as loose leaf or biodegradable pyramid bags.

Image Credit: Extract Coffee Roasters

Extract Tea comes in eleven core lines and one seasonal line. Teas & Tisanes / Herbal infusions are available as loose leaf and biodegradable string and tag pyramid bags.

Duncan Kendall, Extract Coffee Roasters’ managing director, commented: “we wanted to supply our customers with a range of teas with the same passion, artisan craftsmanship, sustainable credentials and community impact which we bring to coffee.

“After a long search it became clear that, unlike coffee, there is a real lack of story and transparency within tea. So we decided to create our own in order to take control of our supply chain and celebrate the farmer’s stories of individual estates and cooperatives.”

The company have reduced packaging in the tea’s supply chain by over 80% and new pouch sizes mean 52% less packaging in cafes and restaurants. The Extract team has also developed an exclusive tea training programme for its customers.

Learn More About The Company: https://extractcoffee.co.uk/2020/01/tea/

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Tea & Coffee Trade Journal: https://www.teaandcoffee.net/news/23690/extract-coffee-roasters-releases-extract-tea/
  2. Company Website: https://extractcoffee.co.uk/2020/01/tea/
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Nipun Wisnagalage
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Valentine’s Day Tea Gift: Goldfish Tea Bags

Tea is the most consumed beverage after water. This wonderful beverage donated refreshment, good health, relaxation, stimulation for nearly 5000 years. So isn’t tea a perfect gift for your lover / partner on Valentine’s Day ? ETSY‘s Goldfish Tea Bags is one of the perfect tea gifts that I noticed among few.

SAMI (Saving Animals Making Impact) tea bags are crafted from the finest black tea blended with rose petals, which has the sweet scent of black tea and a rich rose fragrance. ETSY’s Rose Black Tea is bright red in color. Tea goes very well by itself but of course, you can add milk and sugar to your liking. But I would recommend you to enjoy it in it’s pure form.

Each box comes with 12 individually packaged SAMI tea bags. It’s a hand made product made with recyclable chlorine free materials.

Net Weight: 2 grams Tea per Bag
Tea Origin: Taiwan
Packaged in the USA.

Gold Fish Tea Bag Crafted with Black Tea and Rose Petals
Image Credit: ETSY

Brewing Instructions (According to ETSY)
1) Put SAMI in the cup, add 4 oz hot water. (Approx. 212F degrees)
2) Microwave for 1 Minute.
3) Take the cup out and add another 4 oz hot water. Steep for 3 more minutes.
4) Add Honey or sugar of your desire (optional). ENJOY!

SAMI donates 20% of the profit to help get rid of waste in the ocean (SEA SHEPARD CONSERVATION SOCIETY)

Most Valentine’s Day tea gifts hardly contain any real tea (Black, Green, White, Oolong etc). Even though there is, it’s a tiny portion. But still categorize under tea. This is a simple ethical product with all functional and health benefits you can image. Just 2 ingredients namely black tea and rose petals. So I am sure that this will really impress your lover on Valentine’s Day.

Order Now: https://www.etsy.com/listing/774177461/valentines-day-gift-goldfish-tea-bags?gpla=1&gao=1&utm_campaign=shopping_us_FloaTea_sfc_osa&utm_medium=cpc&utm_source=google&utm_custom1=0&utm_content=19518842&gclid=EAIaIQobChMInpLFrdyu5wIVSP_jBx3_eApREAkYByABEgLlnfD_BwE

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. ETSY: https://www.etsy.com/listing/774177461/valentines-day-gift-goldfish-tea-bags?gpla=1&gao=1&utm_campaign=shopping_us_FloaTea_sfc_osa&utm_medium=cpc&utm_source=google&utm_custom1=0&utm_content=19518842&gclid=EAIaIQobChMInpLFrdyu5wIVSP_jBx3_eApREAkYByABEgLlnfD_BwE
  2. SEA SHEPARD CONSERVATION SOCIETY
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Nipun Wisnagalage
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Meet Ceylon’s Oldest Tea Plucker: Daivani

It’s true that Ceylon Tea hasn’t got a long history as Chinese tea. Tea was first grown commercially in Sri Lanka (Ceylon) by the Scottish planter James Taylor in 1867. Eventually Ceylon Tea became one of the finest tasting teas in the world thanks to her overall, well balanced tasting profile with ideal strength, body, aroma and flavour. During this short history, Asia’s Sweetheart (Sri Lanka) had the honour of having highly skilled plantation workers, specially tea pluckers. They are the unsung heroes who really contributed for the betterment of “Pure Ceylon Tea”. Among them ‘Daivani’ is the oldest and the most senior Ceylon tea plucker (By May 2018) who engaged in tea plucking operation for almost 97 years ! (Might be The Oldest In The World)

Image Credit: Unframed

This veteran lady was born in India on 15th November 1915 (as she vaguely remembers) and sent to Ceylon (Sri Lanka) by the British to work on Ceylon tea plantations. She worked in Spring Valley Estate, Badulla, Uva Tea Growing region and still lives there to this day.

Spring Valley Tea Estate, Badulla, Uva Province, Sri Lanka.
Image Credit: Winner Creative

Daivani said “I was born in a village called “Keeramangalam’’. I left India with my parents at the age of 4. They have since returned. I recall that we stayed in a couple of places for about 2-3 years. After that, we moved from estate to estate.

“ When I was the age of 8, I was registered in the ‘’Koonapalei’’ and sent to harvest tea on the estate with a basket hanging on my back. I could not manage by myself as I was too little, so my elder sisters had to help me. They are the ones who measured the weight of the tea leaves I plucked, before I grew accustomed to it”

But now No Child Labour is Employed at Ceylon Tea Plantations !

Image Credit: Unframed

She added further “Those days if we did not pluck enough leaves, the kangani (Leader of that field) would beat our palm. Still, we would continue to pluck while weeping. Sometimes, we were not even tall enough to pluck the tea leaves, but we had to manage”.

That is how it was in colonial tea plantations. But in modern era, such kind of cruelty is hardly seen & it’s strictly prohibited.

This is another reveal of an unsung Ceylon Tea Hero ! How many international buyers would love to find & visit her ? While recognizing Ceylon Tea legends like James Taylor, Meryll J Fernando (Founder of Dilmah) etc, a fair attention must be given to people at ground level as well.

Read About Best Tea Pluckers in Sri Lanka: https://www.teawithnipun.com/2019/11/16/meet-ceylons-best-tea-pluckers-no-1-2-3/

View More Tea Articles + Latest News: https://www.teawithnipun.com/

References

  1. Original Post: http://unframedsl.org/story-of-daivani-the-oldest-tea-plucker/
  2. More About Ceylon Tea: https://www.pureceylontea.com/
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Nipun Wisnagalage
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PG Tips and Lipton Tea Poised for Sale As younger Generation Switch to Coffee

Tea is the most consumed beverage after water & has got a nearly 5000 years of history. Tea is a way of life in Great Britain. Following Portuguese Princess Catherine’s introduction of tea in 1660 AD, Brits slowly developed their love affair with this wonderful beverage. Eventually it became the national beverage in the country. Tea also provided Brits refreshment, health, stimulation and relaxation to build a massive empire all the world. Now, Tea mass market is dominated by large multinational players like Unilever, Tata, Sara Lee etc. The owner of No 2 British brand, PG Tips is considering quitting the tea business as the traditional cuppa is shunned by a generation of consumers raised on coffee and fashionable herbal tea (Correctly called as “Tisanes / Herbal Infusions”).

Unilever pointed to a slump in sales of black tea as it raised the “for sale” sign over a portfolio of brands that includes Lipton, Brooke Bond and Pukka Herbs.

Still 100 million cups supped every day. But Brits are increasingly drinking coffee in their tea breaks, with 95 million cups downed every day, according to the British Coffee Association. This must be due to emerging service sector / coffee house concept which consumers can enjoy a cup of coffee on the go.

Unilever’s chief executive, Mr. Alan Jope, said traditional tea drinkers were a dying breed, with drinkers of black tea “getting older and consuming less and starting to fall over”. He said traditional “builder’s tea” drinkers were “not into experimenting and trying new products”.

Image Credit: The Guardian

Young consumers, however, are “experience-seeking”, explained Jope of a market shift that has caused the standard cuppa to fall out of favour in developed markets while upmarket brews, which promise everything from a good night’s sleep to an energy boost cash in on the demand for “wellness” products.

View Point

a. Black tea is also healthy as green and oolong teas even though there are some minor deviations. But traditional British black tea is consumed with sugar and milk. If you can consume pure black tea, it has also got Theaflavins and Thearubigins which are anti-oxidants in nature. The effect of these is quite similar to 6 catechins available in green and white teas.

b. Herbal infusion marketers are trying to position their herbs over tea. But tea is truly special more than any other beverage in the world: http://www.teawithnipun.com/2018/10/14/why-tea-is-so-special/

c. China is the birthplace of tea, but while the traditional British tea culture is declining in Europe, it is emerging in the far east since younger generation has started appreciate western culture. So isn’t Unilever having a direction here ?

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

  1. Original Post: https://www.theguardian.com/business/2020/jan/30/pg-tips-and-lipton-tea-poised-for-sale-as-young-people-switch-to-coffee
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