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Nipun Wisnagalage
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Tea in Canada: Briefing from A Market Research

Even though tea is not the main hot beverage in Canada, more health conscious consumers and Millennials have started to consume more tea than ever before. With this background Euromonitor International (https://www.euromonitor.com/) has published their latest market research report on “Tea in Canada”. Below are some useful information based on their executive summary,

PROSPECTS
MORE SOPHISTICATED OFFERINGS IN LOOSE TEA TRIGGER GROWTH WHILE TEA BAGS BLACK UNDER-PERFORMS

Black and other premium teas in loose form are increasing revenue as more tea lovers are willing to buy these relatively expensive specialty teas. This is mainly due to the strong association of these offerings with health and wellness as well as the introduction of attractive
and sophisticated formulas which justify the premium price

EXTREME POTENTIAL EXISTS IN THE ON-TRADE CHANNEL

Tea consumption in key on-trade outlets namely Tim Hortons and Starbucks is growing at a rapid pace. One of the main reasons for the transition from coffee to tea is the higher level of consumer awareness of tea types which has eventually resulted in the availability of a wider range of teas in coffee shops.

MILLENNIALS ARE MORE INCLINED TO SWITCH FROM COFFEE TO TEA DUE TO PERCEIVED HEALTH BENEFITS

There is a clear differentiation between millennials and baby boomers in terms of their favorite hot drink. While many baby boomers remain loyal to coffee as the main hot drink in their daily diet, millennials are more flexible to switch to attractive speciality teas which are in general infused with different fruits and herbs.

COMPETITIVE LANDSCAPE
DAVIDS TEA REMAINS AS THE SALES LEADER OF LOOSE TEA

Davids Tea (https://www.davidstea.com/us_en/home/)Inc continued to play a major role in shaping consumer demand in 2018 irrespective of their poor financial performance (http://www.teawithnipun.com/news/davidstea-inc-releases-second-quarter-fiscal-2018-financial-results/). According to Euromonitor, The company offers consumers an exceptional experience which is not accessible in any other conventional speciality tea store.

MAIN TEA BAGS SUPPLIERS EXPAND THEIR PRESENCE IN FRUIT/HERBAL TEA

In response to the good performance of Davids Tea, main global multinational players like Unilever Group, Tata Global Beverages Ltd and Associated British Foods Plc are gradually expanding their presence in fruit/herbal infusions and green tea through the introduction of new products. For example, Tata Global Beverages has crafted a new speciality tea type and has introduced Tetley Ayurvedic Balance teas.

FRUIT/HERBAL INFUSIONS REMAIN VERY FRAGMENTED IN 2018

Consumer needs with regard to tea are not limited to the product itself but involve other levels of satisfaction. Consumers are eager for an experience that reflects their thrust to premiumise their hot drink choice.

Canadian community is multi-ethnic / multi-cultural. There are many Chinese and Indian nationals in Canada. They play a key role in making other communities aware on teas coming from their mother land.

View More Latest Tea News + Articles: http://www.teawithnipun.com/

If you’re a Canadian, you can learn more on tea and follow educational programs conducted by Tea and Herbal Association of Canada (https://www.tea.ca/)

References

Executive Summary: https://www.euromonitor.com/tea-in-canada/report

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Nipun Wisnagalage
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The Island of Black Tea Celebrates New Year !

You must be wondering on my claim “The Island of Black Tea”. Nowhere else, it’s Sri Lanka where finest quality Ceylon Teas are coming from. Sri Lanka is also recognized as “The Pearl of Indian Ocean”, “Asia’s Sweetheart” and “The Wonder of Asia”. Due to her specialty, National Geographic Channel has named Sri Lanka as the “No 1 travel destination for 2019”

Source: http://www.pureceylontea.com/

This pretty island is celebrating her new year on 14th April each year. This is the time when the sun is heading directly towards Sri Lanka (Ceylon).

Since “Tea With Nipun” always appreciates other origin teas while promoting true facts on Ceylon Tea, I would call,

China: As the “Land of Green Tea”

India: As the “Land of Black Tea”

Japan: As the “Island of Green Tea”

Taiwan: As the “Island of Oolong Tea”

Anyway, hope the tea world will bless our beautiful island nation for the new year. By the mean time, please don’t forget to enjoy a humble sip of Ceylon Black Tea. It’s refreshing, healthy, stimulating (Alkaloids), Calming (L-theanine). Simply speaking it’s a true enhancement in a cup.

“Tea With Nipun” would also like to take this opportunity to wish not only Sri Lankans, but also South Indian and Bengali Tea Lovers,

A HAPPY AND A PROSPEROUS NEW YEAR !!

Read More About Ceylon Tea: http://www.teawithnipun.com/2018/11/07/specialty-of-finest-pure-ceylon-tea/

References

1.Sri Lanka Tea Board Official Website: http://www.pureceylontea.com/

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Nipun Wisnagalage
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Tea Market in India: Executive Summary from Euromonitor International

Tea is a way of life in this subcontinent ! Indians can’t imagine a day with out their favorite cuppa. Assam region in India is also recognized as an origin of tea. In a time when my dear South Indian and Bengali tea lovers are getting ready for the new year, It’s my pleasure to bring more information on tea market in India and some projections based on an executive summary published by Euromonitor International (https://www.euromonitor.com/) on March 2019.

PROSPECTS
DEMAND FOR TEA TO INCREASE DUE TO LOWER PRICES, ON THE BACK OF THE GST

Indian tea witnessed slower growth in 2017 due to production decline of black tea driven by unfavorable weather conditions in the national. Anyway, tea overall was starting bouncing back in 2018. So it’s a good news, isn’t it ?

TEA SALES TO GROW THANKS TO TEA LOUNGE OPENINGS IN INDIA

Tea lounges have been successful in attracting millennials because of their premium / exotic offerings and wide range of teas offered. Some of the tea lounges, which include Chai Point, Teabox, Chaayos, Tpot, Chaipatty Teafe, Chai Thela, Udyan Tea, Chaisa and Chai Gram, have already made their presence in multiple cities in India.

DEMAND FOR TEA CLAIMING HEALTH BENEFITS RISES, WITH GREEN TEA SHOWING STRONG GROWTH

Tea claiming health benefits is experiencing a growth in India thanks to consumer adoption of healthier products. Many private label players have introduced tea with health benefits, providing consumers with a wide range of brands for selection.

COMPETITIVE LANDSCAPE
HINDUSTANI UNILEVER AND TATA GLOBAL BEVERAGES CONTINUE TO LEAD TEA MARKET IN INDIA, BUT REGIONAL COMPANIES REPORT FASTER GROWTH

Giants like Hindustani Unilever and Tata Global Beverages are leaders in tea market, accounting for well more than 50% of sales value in 2018. Unilever reported double-digit growth in over the year.

I hope you gained a little understanding on Indian Tea Market with above piece of information, specially if you’re a Non-Indian. Tea market is changing so fast. Younger generation love to experience more teas from all over the world. Yes, Indians do have wonderful teas coming from Darjeeling, Assam, Nilgiri etc. But there is a possibility of entering more and more Chinese and Japanese Green teas. Even Pure Ceylon Tea from their neighboring Sri Lanka.

View More Tea News + Articles: http://www.teawithnipun.com/

References

1.Executive Summary: https://www.euromonitor.com/tea-in-india/report

2.Picture Source: https://scroll.in/magazine/825692/everyones-cup-of-tea-photographs-of-chai-time-across-india

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Nipun Wisnagalage
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Ceylon’s First Female Assistant Superintendent: Tea

Since the initiation of “Ceylon Tea” commercial cultivation way back in 1867, women has played a vital role to uplift it’s image for more than 150 years. Tea flush is still plucked manually by female workers. After publishing a news on 1st female estate manager in Assam, India, “Tea With Nipun” decided to bring you information on the 1st Female Assistant Superintendent / Estate Manager in Sri Lanka.

Source: http://www.sundaytimes.lk/

She is 28 year old Ms. Chaturika Rajapakse (third from left) has assumed duties as the first ever Junior Assistant Superintendent of the Queens Town estate in Hali Ella, Badulla (Uva Region Sri Lanka) under the Malwatte Valley Plantations from December 1 2016 (Yes by the time she was appointed, she was 26). Most females joining the estates would continue working in the administrative sector but Chathurika has been able to satisfy the board after just eight months of training.

Source: http://www.sundayobserver.lk/

This courageous young girl is a an old girl of Vihara Maha Devi Girls’ College, Badulla, she had a dream to join a predominantly male portfolio taking after her beloved father’s footsteps who was serving as a field officer in another estate. She is riding a motorcycle in a pair of trousers and shirt manning a workforce of 300 handling agriculture, administration and health and welfare aspects of plantation workers. She also encounters daily issues like strikes, climatic changes and converse in all three languages. She was trained under Former Queenstown estate Manager Late Mr. Mohan Ganapatti (second from right). Others in the picture are from left: Ledgerwatte Estate Manager Kasun Samarawikrama, Malwatte Valley Plantations Executive Director Tea Shanaka Samaradiwakara and (extreme right) Ms. Oosha Ganapathy.

As the administrator of “Tea With Nipun” I also had the honor of training under Late Mr. Mohan Ganapathy who’s standing on her left. That was at Eastern Tea Brokers based in Colombo, Sri Lanka in 2012. This was as a part of my academic program. He was the external supervisor for my final year research. But after all his supervision Mr. Ganapathy requested me to put Eastern Broker’s chairman’s name as the supervisor on my thesis for better recognition. What’s a sacrifice. So I am sure Chathurika must have been well trained by Mr. Ganapathy. Hats Off to Both of Them !

Anyway, I would like to Take This Opportunity to Congratulate Chathurika for Her Great Achievement !!

View More Tea Articles + News: http://www.teawithnipun.com/

References

1.More Info: http://www.sundaytimes.lk/161120/business-times/sri-lankas-first-female-sinna-dorai-217350.html

2. Image Source: http://www.sundayobserver.lk/2016/12/04/business/new-chapter-plantation-history

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Nipun Wisnagalage
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Ceylon Tea Backs Sri Lanka Women’s Netball Team @ World Cup in UK

With no doubt, Pure Ceylon Tea coming from the resplendent island nation, Sri Lanka is recognized as one of the finest tasting teas in the world. So this wonderful tea origin is always battling for the World’s “Cup” with other tea growing nations. By the way, Sri Lanka Tea Board, the semi-government body which is responsible for overseas promotion of Ceylon Tea has agreed to sponsor the Sri Lanka Women’s Netball Team as the exclusive Official Overseas Partner at the World Netball Cup Liverpool, United Kingdom July, 2019 (http://www.pureceylontea.com/index.php).

Source: http://www.pureceylontea.com/

As Tea Board had reported, Mr. Jayantha Edirisinghe, acting Director General of Sri Lanka Tea Board and Mrs. Trixie Jayantha Nanayakkara, President of Netball Federation of Sri Lanka signed the Sponsorship agreement on 2nd April 2019. As the Exclusive Official Overseas Partner, Sri Lanka Tea Board plans to conduct promotional events parallel to the World Netball Tournament in Liverpool with the collaboration of Sri Lankan High Commission in United Kingdom to promote ‘Pure Ceylon Tea’ in UK.

United Kingdom has got the honor of introducing tea to Sri Lanka. Scottish planter Mr. James Taylor is the one who initiated commercial tea cultivation in this wonderful island nation. Eventually, tea became an important part of Sri Lankan economy and almost 10% of total population is engaged directly and indirectly with tea trade.

“Tea with Nipun” would like to take this opportunity to wish Sri Lankan Women’s Netball Tea All The Very Best at The World Cup !

Learn More About Ceylon Tea: http://www.teawithnipun.com/2018/11/07/specialty-of-finest-pure-ceylon-tea/

View More Tea Articles + Latest News: http://www.teawithnipun.com/

References

Original Post: http://www.pureceylontea.com/index.php/component/k2/item/183-sri-lanka-tea-board-is-proud-to-announce-the-signing-of-the-sponsorship-for-the-exclusive-official-overseas-partner-for-women-s-netball-team-sri-lanka-at-the-world-netball-cup-in-liverpool-2019

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Nipun Wisnagalage

Tea Grown in Netherlands: Rare & Exotic

Being the most popular beverage after water, Tea has got a history of more than 5000 years. Tea is grown commercially in every continent in the world. Yes, even in North America (South Carolina, Hawaii), Australia, South America (Argentina) and Europe (Turkey, UK). Today, I would like to bring you more details about rare & exotic teas produced in Netherlands. That’s “Tea by Me (https://teabyme.eu/en/)

Source: https://www.tea-chronicles.com/

You may be wondering what kind of tea I am talking about. “Tea with Nipun” always deals with real tea coming from the plant Camellia sinensis. This tea garden produces Black, Oolong, Green & White teas. The company was initiated just two and half years ago, and the very first tea they crafted won an award. According to (https://www.tea-chronicles.com/ ), this tea has everything a tea lover could wish for – beautiful appearance, intense fresh scent and gentle flavor.

Tea by Me is also selling tea plants which you can grow in your own living room or garden and use to craft your own tea. This sounds great, doesn’t it? They also offer freshly plucked tea flushes so you don’t need to worry with cultural practices and possible to obtain your own tea.

They also have got many of blends with local Dutch herbal infusions like roses, sweet almond,
licorice etc.

I am quite certain that you’re willing to know more details on this reputed firm. Please browse in to Tea by Me’s official website via the URL: https://teabyme.eu/en/

Where to Buy in UK: https://teabyme.eu/en/where-to-buy/

Now we have started to hear more uncommon tea origins like USA mainland, UK and Rest of Europe. This may be due to the emerging passion to grow tea among tea lovers in the western world. Global warming is certainly assisting them, isn’t it ?

More Tea Articles + Latest News: http://www.teawithnipun.com/

More References

1.About Dutch Green Tea: https://www.tea-chronicles.com/dutch-green-tea/

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Nipun Wisnagalage
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First Lady Tea Estate Manager in Assam

Even though Assam is recognized as one of the origins of tea, this beverage crop was first commercialized by Brits. Since it’s a tough work to manage a tea estate, only men were appointed as managers. But now we have got Manju Baruah, 43, as the first lady manager at Hilika tea estate in Tinsukia district belongs to Apeejay Tea. She was appointed since August 2018.

According to https://www.telegraphindia.com/ she drives a Maruti to visit different divisions in the estate, considers talent to be gender-neutral, She thinks that the industry needs people who love tea and does self-analysis for a better future.

Source: https://www.telegraphindia.com/

Her husband is a telecommunication professional and they have got an 11-year-old daughter. This courageous lady joined the company as a trainee welfare officer in 2000 when it had taken a unique decision to hire women to the post. She initiates at 6am and ends at 3.30pm. She then plans for the coming day.

“Since it is a labour-intensive industry, it is equally challenging for both male and female workers,” Baruah said, adding that women heading tea gardens was an aberration in the traditional management structure.

She admitted that she has faced tough situations at different estates tackling the male workers. “If I am fair, right and just to my workers, I need not be afraid,” she said.

“I am an outgoing girl. I was very engaged with workers and my talent, sincerity and hard work helped me get this far,” Baruah said. She forwards her gratitude to the company for adopting a forward-looking approach with no discrimination. The estate has employed around 2,500 workers.

Karan Paul, chairman of Apeejay Surrendra Group and Apeejay Tea, told, “Baruah is a committed and sincere professional. She has shown through her performance that she can handle the demands of a garden manager successfully. This achievement is absolutely her own. I will be happy if her achievement encourages other talented and qualified women professionals to join the industry at leaderships positions. The tea industry, indeed, is dominated by men but there are tremendously talented women at field and factory levels.”

View More Tea News + Articles: http://www.teawithnipun.com/

Original Post: https://www.telegraphindia.com/states/north-east/apeejay-tea-appoints-first-woman-tea-manager-in-assam/cid/1678203

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Nipun Wisnagalage
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Ceylon Tea Shined @ FOODEX Japan

Ceylon Tea coming from the resplendent island nation, Sri Lanka is recognized for her well balanced tasting profile by tea connoisseurs all over the globe. Sri Lanka Tea Board (http://www.pureceylontea.com/ ) is the government body which is responsible for international promotion of Pure Ceylon Tea. This reputed government body participated Foodex Japan 2019 held from 28th February to 09th March. Sri Lanka Group Pavilion consisted of 12 booths.

Source: http://www.pureceylontea.com/

FOODEX JAPAN (https://www.jma.or.jp/foodex/en/)is the Asia’s largest exhibition dedicated on food and drink across Japan and the whole world.

His Excellency. Prof. Dammika Ganganath Disanayake, Ambassador and Mr. Samantha  Wijesekara, Minister (Commercial) of Sri Lanka Embassy in Tokyo, Japan visited Ceylon Tea area.

At the final day of the Foodex Exhibition, Sri Lanka Tea Board organized a very successful Ceylon Tea Workshop for Ceylon tea buyers in Japan  with the assistance of Sri Lanka Embassy in Tokyo, Japan.

Specialty of Ceylon Tea (Appeared on http://www.teawithnipun.com/2018/11/07/specialty-of-finest-pure-ceylon-tea/)

a. According to a claim made by the International Standard Organization (ISO), This special tea is the Cleanest Tea origin in the world considering pesticide residues. Sri Lankan authorities have imposed strict regulations on agro-chemical usage in order to meet Maximum Residue Limits (MRLs) of European Union (EU) and Japan.

b. United Nations Global Compact (UNGC) has also recognized Sri Lankan Tea as the First Ozone friendly / Ethical Tea Origin in the world. View more details on Ozone Friendly story via URL:

Ozone Friendly Pure Ceylon Tea

c. Even though Sri Lanka is a small Island which is also know as “The Pearl of Indian Ocean”, “Asia’s Sweet Heart” and “The Wonder of Asia”, the diversity (Regional difference) of Ceylon Tea is quite amazing. One would enjoy a light, fragrant Nuwara-Eliya Tea from the highest mountain peak with Citrus notes while another is enjoying a strong, full bodied Ruhuna Tea from Ruhuna region situated in the down south. More details on regional diversity will be discussed desperately.

d. Sensory-wise, Ceylon Tea has got a well-balanced taste with ideal strength, flavor and aroma for a perfect cup of tea.


e. Although hand shears and mechanical tea harvesters are used pluck at very few tea fields, Sri Lankan tea is plucked exclusively by human hand.

View More Tea News + Articles: http://www.teawithnipun.com/

References

1.Original Post: http://www.pureceylontea.com/index.php/component/k2/item/182-sri-lanka-tea-board-participate-foodex-japan-2019

2.About FOODEX Japan: https://www.jma.or.jp/foodex/en/

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Nipun Wisnagalage
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First Single-Estate Charity Tea Will be Available Soon in UK

Transparency has become a key driving trends in the tea industry due to the demand arisen from the consumer. Modern day tea drinkers are willing to know exactly from where the teas have come in to their humble cuppa. By considering this trend, Reputed British tea company, Teapigs, have developed their first single-estate Rwandan tea exclusively for British supermarkets like Waitrose & Partners. As Tea and Coffee journal reported (https://www.teaandcoffee.net/), A 50 pound donation from each pack goes to the teapigs ethical scheme which assists educational projects in the tea growing nations. Even though the exact tea base (Grade) is still unclear, this product will certainly be a hit thanks to it’s ethical claim.

This pack will be available from the 29 April in selected Waitrose & Partners stores across the UK and online at https://www.teapigs.co.uk/tea from the end of March.

When developing this wonderful ethical tea, teapigs asked the students from the “House of Children” school which is supported by The Point Foundation to design a pattern for the pack. “We’re really proud of our ethical scheme and the huge amount of support from our customers who help us make a big difference to the community that brings us this delicious tea” said Louise, teapigs co-founder and tea taster. “The new tea we’ve created for Waitrose will have the largest on-pack donation we’ve ever done. It’s a strong, brisk breakfast tea and it will withstand a good amount of biscuit dunking”

Source: https://www.teapigs.co.uk/

teapigs launched their own ethical scheme in 2006 working with The Point Foundation. The scheme gives care for young people in Ginsenyi, Rwanda who are suffering from disabilities, sponsors children through school and university and provides vocational training and development. Almost £300k has been donated to these projects from sales of teapigs teas.

Therefore, why don’t you contribute to this great charity by purchasing this product once it’s available.

View More Tea News + Articles: http://www.teawithnipun.com/

References

1.Original Post: https://www.teaandcoffee.net/news/22168/first-single-estate-charity-tea/

2.More About Tea Pigs: https://www.teapigs.co.uk/

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Nipun Wisnagalage
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Newby Tea Which Donates 100% Profits for Charity Wins 14 Awards @ Global Tea Championship

Newby Tea is one of the most reputed tea brands in UK. This renowned company has qualified to be the finest international tea brand by Global Tea Championship – USA 2019. As “Hotel and Rest” (
http://www.hotelandrest.com/en) had reported Newby tea won one fourth of the total awards presented to tea planters, packers, boutiques and small traders at the championship.

Source: https://gormeimarket.myshopify.com/blogs/gormei-blog/16793028-newby-teas

The prestigious 2019 Global Tea Championship was held on March 5th, confirming Newby’s title as the most awarded international tea brand with a total of 143 accolades to date.

The list of awarded products are,

    Jasmine Princess Silken Pyramids
    Loose Leaf Jasmine Pearls
    Hunan Green Silken Pyramids
    English Breakfast Classic Tea Bags
    Loose Leaf Earl Green
    Rare Assam Gourmet Caddy
    Loose Leaf Earl Grey
    Supreme Jasmine Gourmet Caddy
    Moroccan Mint Heritage Carton
    Exotic Earl Grey Black
    Maharaja’s Breakfast
    Star Ruby
    Jasmine Rose Garden
    Exotic Earl Grey

Source: https://www.newbyteas.co.uk/

The sole benefactor of Newby teas income and growth is a British registered charity N. Sethia Foundation which is supporting concepts of preservation, medical research, academic education, autism and disaster relief. Newby is the only tea company in the world whose profits are 100% donated to the charity (https://www.newbyteas.co.uk/charity/). Company uses the highest standard of hygiene for its packaging, product selection and conducive atmosphere for storing prior to packaging.  Therefore Newby really deserves these awards.

The Global Tea Championship judges are highly reputed tea masters. They evaluate the product based on character, taste and aftertaste and not for packaging or leaf appearance.

View More Tea News + Articles: http://www.teawithnipun.com/

References

1.Original Post: http://www.hotelandrest.com/en/tourism-news/article-50643/

2.About Newby Tea: https://www.newbyteas.co.uk/

3. Global Tea Championship: https://www.teachampionship.com/tc16/Public/enter.aspx

4.Image Source: https://www.thebestofbritishshow.com/visiting/exhibitor-list/exhibitor/149-newby-teas

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