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Nipun Wisnagalage
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Learn all about the history and characteristics of Britain’s favourite hot drink: Tea (Free Online Session!)

Tea is the most popular beverage in the world after water. But still education plays a vital role when it comes to tea marketing. It’s a medium / long term process. Other beverage industries like Coffee, wine etc are way in-front of tea when it comes to education. So the whole tea industry should take a forward step to educate tea lovers more on their favourite beverage. It’s always good to see a well recongnized and one of the leading UK brands, Twinings makes effort to educate tea consumers. As eventbrite has reported, you can join them live at the oldest tea shop in London and learn all about the history and characteristics of Britain’s favourite hot drink.

Image Credit: eventbrite

Date and time

Thu, 9 Nov 2023 23:30 – Fri, 10 Nov 2023 00:30 +0530

Location

Online

Click here………. to reserve your spot.

During their hour together they will discuss the following topics:

· Brief history of Twinings, Thomas Twining, the founding of the company and the birth of the historic shop.

· What tea is, species, varietals, and their properties.

· White tea: process and characteristics and brewing techniques.

· Yellow tea: process and characteristics and brewing techniques.

· Green tea: process, characteristics and brewing techniques.

· Oolong tea: process, characteristics and brewing techniques.

· Black tea: process, characteristics and brewing techniques.

· Pu’erh/Dark Tea: process, characteristics and brewing techniques.

About Liam Rose:

Liam has been a Brand Ambassador for Twinings’ historic Strand store for a little over two years, having spent much of his career as a teacher. His personal area of interest lies in the history of tea, its chemical function and especially in the discovery of new teas and blends to try.

As a Brand Ambassador, Liam’s role at the Twinings Strand store is to match customers with their perfect tea, provide new tea experiences to those seeking to broaden their tea horizons, and teach Masterclasses.

So don’t miss this golden opprtunity. I hope this will be a fascinating session for all the tea lovers around the world. Cheers !

View More Latest Tea News + Articles: http://www.teawithnipun.com/

References

  1. Eventbrite: https://www.eventbrite.com/e/from-leaf-to-teacup-a-journey-through-tea-with-twinings-tickets-745955451837?aff=ebdssbdestsearch
twinings-tea
Nipun Wisnagalage
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Latest Tea Blends for Out of Home Consumption

Tea is a way of life in England. Following Portuguese Princess Catherine’s introduction of tea in 1660 AD, Brits slowly developed their love affair with this wonderful beverage. Eventually it became the national beverage in the country. Twinings is one of the most reputed British tea brands which serves many kinds of tea to tea lovers all over the globe. With the busy life style, now consumers have hardly got time to enjoy a relaxing cuppa at home. Also it’s quite difficult for a tea lover to find a place where they can enjoy a cup of tea like they do at home. By considering these trends and facts Twinings has introduced two new loose-leaf pyramid bag tea blends, created to maximize out of home consumption of tea. As Tea & Coffee Trade Journal had reported, The Full English Breakfast blend and the All Day Decaf tea products have been developed exclusively to meet the requirements of consumers in the out of home (OOH) market to ensure that operators can provide a unique and luxury experience to their customers.

Jacqui Chapman, shopper marketing manager at Twinings Foodservice said “Energy management throughout the day is a key consumer need and tea is a beverage which is able to deliver this due to both its refreshing and ‘pick me up’ role and also because of its ability to aid relaxation.” He added further “We also know that consumers won’t compromise on taste, especially in the out of home market and with this in mind, our two new blends release strong, well rounded and full- bodied flavours which consumers demand. The All Day blend is decaffeinated and this tea style continues to grow in popularity as caffeine conscious consumers want a refreshing drink with the same full bodied taste.”

Credit: Twinings / Tea & Coffee Trade Journal

The pyramid bags have been packed with large leaf tea so they retain the intensity of flavour resulting in a bold drink without bitterness. Tea bags are also plastic free and biodegradable (Made with Soilon instead of Nylon).

These two blends have been crafted specifically for out of home consumption. Those 2 varieties have a heavier tea bag weight at 3g, designed for a 12oz/ 330ml serve which is the equivalent of a tea pot of water (whereas most tea bags cater to smaller cups of water and are around 2/2.5g weight). The blends also meet the trend for a stronger taste therefore those blends brew with higher strength.

The Full English is a robust, bright and strong brew which provides an energetic start to the day ahead or assists to power on through the 3pm slump.  For those who are looking to refresh and energize with a cup of tea without the caffeine, All Day Decaf is a balanced, brisk and refreshing tea with a new stronger blend and enhanced bold flavour.

With 43% of consumers mentioning that they are willing to pay more if a premium quality tea was offered and 22% of consumers preferring loose leaf tea or loose leaf pyramid tea bags, the two new tea blends from Twinings help foodservice operators to overcome the hurdle of charging more for tea.

View More Latest Tea News + Articles: https://www.teawithnipun.com/

References

1.Original Post: https://www.teaandcoffee.net/news/22736/twinings-delivers-two-new-blends-for-ooh/

2.More About Twinings: https://www.twinings.co.uk/